Growth Marketing Manager

Summary

Join Hightouch as our Growth Marketing Manager (Earned Media) and own all aspects of business growth through new programs, channels, funnels, and communities. You will lead customer and prospect messaging, owned audience building, and social audience engagement. You'll collaborate with various teams and work directly with the executive team. This role offers significant autonomy and ownership of outcomes. You will build integrated programs to grow a loyal email audience, create a holistic social media strategy, launch new organic growth channels, and develop measurement strategies. The ideal candidate has 4+ years of experience growing marketing channels and audiences, a proven track record of growing owned audiences, and a data-driven approach.

Requirements

• 4+ years of experience of experience growing marketing channels and/or audiences
• Proven track record of being able to grow owned audiences and/or followerships on any channel (Email, YouTube, Socials, Communities, etc)
• Process-oriented and data-driven approach to running channels and measuring their results
• Demonstrable ability to create content and programs that are both interesting and accurate
• Demonstrated skills as an opinionated contributor to copywriting and design for both marketing materials and product
• Excitement around taking full ownership and accountability of their work and results
• Excellent communicator at both the tactical and executive level
• High sense of urgency for company-level outcomes

Responsibilities

• Build integrated programs to grow a loyal and engaged owned email audience
• Create a holistic social strategy to grow the company brand following as well as key internal influencer followings
• Launch and incubate net new organic growth marketing channels
• Create scientific measurement strategies to understand the investment needed to scale programs quickly
• Identify other areas for awareness and demand generation growth via content marketing, customer marketing, and activation of our existing user base
• Work with demand generation teams to accelerate your programs
• Work with product marketing teams to increase amplification of product and thought leadership launches
• Work with founders to elevate their influential brands across owned channels

Benefits

Salary range for this position is $130,000-$170,000 USD per year which is location independent in accordance with our remote-first policy