Head of Consumer Marketing

Summary

Join Consensys as the Head of Consumer Marketing and drive MetaMask's next growth phase. You will define MetaMask's marketing strategy, launch innovative products, cultivate a loyal community, and collaborate with product and marketing teams. This role requires 10+ years of marketing experience, expertise in web3, and exceptional leadership skills. You will lead a team, establish OKRs, and optimize marketing strategies based on performance insights. The position offers the chance to work on transformative products and lead a talented team in a high-growth environment. The salary range for US-based candidates is $201,000 - $302,000 USD (excluding bonus, equity, and other benefits).

Requirements

• Have 10+ years of marketing experience, in Consumer Marketing and/or Product Marketing roles with a proven track record in consumer-focused roles
• Demonstrate success in scaling products and driving adoption at a global level
• Understand web3, blockchain, or crypto technologies, and experience in consumer applications in these fields and/or Fintech
• Be a strategic thinker with the ability to operationalise and execute complex strategies
• Have exceptional leadership and communication skills, with experience influencing stakeholders at executive level
• Be an expert in consumer behavior, market research, and data analytics to inform marketing decisions
• Have passion for innovation and a desire to shape the future of consumer experiences in the Web3 space
• Be collaborative and adaptable, with a proven ability to navigate cross-functional teams and drive alignment

Responsibilities

• Define and execute a visionary marketing strategy that accelerates consumer adoption and monetisation and positions MetaMask as market leader
• Collaborate with our Growth & Analytics team to develop data driven insights into consumer needs, market trends, and competitive positioning to inform product and marketing decisions
• Drive product growth by crafting and implementing strategies to scale adoption, usage, and revenue exponentially
• Design and manage go to market strategies that align with product lifecycle stages, ensuring measurable impact at scale
• Create marketing programs that elevate MetaMask’s role in crypto culture and build relationships with key opinion leaders in the space
• Grow the MetaMask brand with new markets and audience segments through innovative marketing programs
• Act as a bridge between Marketing and Product teams, fostering a culture of alignment, collaboration and innovation
• Build systems and processes to align cross functional stakeholders, ensuring the consumer perspective is central to product development and marketing efforts
• Lead and mentor a team of marketing professionals, nurturing talent and driving high performance
• Provide strategic guidance and thought leadership to the business on consumer marketing and scaling strategies
• Establish OKRs to measure the success of consumer marketing initiatives, reporting regularly to leadership
• Continuously optimise marketing strategies based on performance insights and consumer feedback

Benefits

• Be part of a mission driven team at the forefront of blockchain and Web3 innovation
• Work on transformative products with the potential to redefine consumer experiences globally
• Lead a dynamic and talented team in a high growth, collaborative environment
• Remote-friendly, start-up environment