Summary
Join Career Renew in recruiting for a fully remote Head of Growth - DeFi role, requiring EST to CET timezone alignment. This premier point tokenization protocol transforms loyalty points into profit via a liquid onchain secondary marketplace. As Head of Growth, you will collaborate with the founding team to develop and implement growth strategies. The role demands experience in growth, marketing, or a similar field, along with a deep understanding of DeFi and crypto consumers. The ideal candidate will possess a strong social media presence and experience within the crypto space.
Requirements
- 3+ years of background in Growth, Marketing, or a similar role
- Passion for everything in DeFi (products, thought leaders, trends, and users)
- Deep understanding of crypto consumers and product landscape & UX
- You have an existing social media brand
Responsibilities
- Own the GTM strategy & launch for new products, features, and partnerships
- Leverage analytical tools to monitor, track, and measure awareness, engagement, and campaign performance
- Live in the trenches of Crypto Twitter, following and participating in the latest DeFi trends and narratives
- Manage our content pipeline, draft articles/research, twitter threads, and craft visuals with the help of freelancers
- Constantly drive attention to us on Crypto Twitter
Preferred Qualifications
Experience with trading, earning passive yield, earning points, and collecting airdrops since 2023