Head of Growth

Summary

Join Paddle as Head of Growth and lead the scaling of our product-led growth (PLG) engine. You will own the customer journey, from acquisition to activation and expansion, building growth loops and driving revenue from our self-serve platform. This role involves leading a cross-functional team, implementing AI-powered experimentation, and optimizing onboarding, conversion, and expansion. You will collaborate with various teams to ensure seamless integration with our sales-led engine. The position requires significant experience in B2B SaaS growth, PLG funnels, and data analysis. You will be accountable for key PLG revenue KPIs. Paddle offers a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare, unlimited holidays, enhanced parental leave, and professional development opportunities.

Requirements

• 7+ years in growth, product, or marketing roles within B2B SaaS, with significant ownership of PLG or freemium funnels
• Deep experience in growth loop design, full-funnel optimisation and product monetisation
• Strong background in experimentation, ideally with a high testing velocity culture
• Fluency in data tools, metrics and experience building out analytics capabilities
• Proven ability to lead cross-functional squads and drive commercial outcomes through the product
• Hands-on exposure to leveraging AI/ML for growth acceleration, such as dynamic onboarding, predictive scoring, and real-time segmentation

Responsibilities

• PLG Growth Strategy: Define the roadmap to drive acquisition, activation, and expansion within our self-serve funnel
• Growth Loops: Build and scale product-led growth loops, leveraging in-product usage, usage-based triggers, and referral mechanics to compound momentum
• AI-Driven Optimisation: Leverage AI to run smarter experiments, personalise onboarding, identify expansion signals, and score user intent in real-time
• Onboarding & Activation: Improve customer time-to-value and key activation metrics across segments, working cross-functionally to unblock friction in early journeys
• Expansion: Optimise packaging and expansion flows. Collaborate with Product and RevOps to align product experience with revenue opportunities
• Experimentation Infrastructure: Build a high-velocity test-and-learn engine, with the tooling, data pipelines, and tracking needed to test rapidly and scale efficiently
• PLG Revenue Accountability: Own KPIs including sign-ups, activation rate, PQLs, self-serve conversion, and NRR for PLG customers
• Cross-Functional Partnership: Operate across Product, Marketing, Engineering, and Data to deliver unified customer journeys that convert and expand

Benefits

• Attractive salaries
• Stock options
• Retirement plans
• Private healthcare
• Unlimited holidays
• Enhanced parental leave
• Annual learning fund
• Regular internal and external training