Lifecycle Marketer

Summary

Join Sprinto, a Series B startup, as their first dedicated Lifecycle Marketer to own the strategy, systems, and execution of guiding leads from initial contact to revenue and beyond. You will build from the ground up, transforming a fragmented nurture process into a data-driven engine, shaping how Sprinto engages customers at scale. This role involves working across PLG and sales-led funnels, optimizing every step to boost engagement, velocity, and conversion. You will design and implement lifecycle strategies, build multi-channel nurture programs, utilize tools like HubSpot, Mixpanel, and GA4, and collaborate with various teams to align efforts with company goals. The position requires strong analytical skills, data-driven decision-making, and excellent communication abilities.

Requirements

• 3–5 years of experience in lifecycle or customer marketing along with content strategy, ideally in B2B SaaS
• Hands-on experience with PLG and sales-led GTM motions
• Deep understanding of user journeys, buyer psychology, and how to influence behavior through content
• Strong copywriting and storytelling skills tailored to technical audiences
• Ability to work cross-functionally and drive alignment with high-context teams
• A systems mindset —you’re excited to build the engine, not just the campaigns
• Experience working with HubSpot, Mixpanel, GA4, or similar platforms
• A self-starter mentality; you're comfortable making decisions without perfect data and thrive in fast-moving environments

Responsibilities

• Design and implement end-to-end lifecycle strategies across PLG signups, MQLs, SQLs, and outbound leads
• Build multi-channel nurture programs (email + in-app) that are automated, segmented, and personalized by behavior, persona, and funnel stage
• Use tools like HubSpot, Mixpanel, and GA4 to run experiments, trigger workflows, and track performance
• Own segmentation logic that powers smarter communication at every step
• Write conversion-optimized copy that resonates with startup founders, CTOs, and technical decision-makers
• Run A/B tests across messaging, cadence, and channels to drive constant iteration and improvement
• Partner with Product, Sales, Growth, and Content to align lifecycle efforts with feature launches, product usage triggers, and revenue goals
• Conduct qualitative and quantitative research to identify friction points, drop-offs, and re-engagement opportunities
• Report on lifecycle metrics, share learnings across teams, and use insights to influence upstream funnel strategy

Benefits

• Remote-first culture
• Comprehensive health benefits
• Workstation and device allowances
• Professional development budget