Senior Lifecycle Marketing Manager

Summary

Join Abnormal Security as a Lifecycle Marketing Director/Manager to design and execute strategic marketing programs that guide prospects through the funnel and keep existing users engaged. You will manage end-to-end campaigns across multiple channels, including email, paid media, webinars, and in-product messaging. This role involves collaborating with cross-functional teams, such as Product, Sales, and Customer Success, to support demand generation, pipeline acceleration, and expansion opportunities. You will be responsible for developing data-driven programs to nurture prospects, accelerate pipeline, and encourage expansion within existing accounts. The ideal candidate is innovative, thrives in a high-growth environment, has a bias for action, and can deliver impactful results under tight deadlines.

Requirements

• Multi-Channel Marketing : Demonstrated success executing campaigns across email, paid media, webinars, and other digital channels
• AI & Automation : Familiarity with AI-based marketing solutions and workflow tools; bonus if experienced with clay.com , airops.com , or n8n
• Data-Driven & Analytical : Strong ability to dive into campaign metrics, derive insights, and act swiftly on optimization opportunities
• Project Management : Ability to prioritize multiple projects in a fast-paced environment; skilled in balancing big-picture strategy with meticulous execution
• Adaptable & Innovative : Eager to think outside the box, experiment with new ideas, and iterate quickly based on results
• Strong Communicator : Able to articulate complex strategies clearly and collaborate effectively across diverse teams

Responsibilities

• Own and optimize a range of digital channels (organic social, paid social, email, etc.) to expand brand reach, generate qualified leads, and drive conversions throughout the marketing funnel
• Plan and execute integrated marketing campaigns across email, paid media, webinars, in-product messaging, and other channels while continuously optimizing conversions throughout the funnel
• Experiment with AI-based personalization and workflow automation to deliver timely, relevant experiences at scale ( e.g. , using clay.com , airops.com , n8n )
• Align campaign goals with broader business objectives in collaboration with Product, Sales, and Customer Success teams
• Develop data-driven programs to nurture prospects, accelerate pipeline, and encourage expansion within existing accounts
• Partner with Customer Success and Sales to coordinate cross-sell/upsell initiatives, ensure consistent messaging, and leverage AI-driven triggers
• Continuously refine lifecycle stages and engagement touchpoints based on analytics and feedback
• Leverage analytics platforms (e.g., Google Analytics, LinkedIn, 6Sense) to monitor campaign performance, uncover insights, and optimize for ROI
• Conduct ongoing A/B tests of messaging, audience segments, and channel mix to drive continuous improvement
• Present concise performance reports and recommendations to leadership, ensuring data-informed decision-making
• Collaborate with Product, Engineering, Sales, and Customer Success to align marketing strategies with product roadmaps and revenue goals
• Foster open communication and knowledge sharing across teams, driving a culture of experimentation and innovation
• Manage timelines, budgets, and resources effectively to ensure on-time, high-quality deliverables under tight deadlines