Lifecycle Marketing Manager

Summary

Join Outreach, a leading AI Sales Execution Platform, as a Lifecycle Marketing Manager and lead a high-performing team responsible for developing and executing lifecycle marketing campaigns that maximize customer engagement, retention, and revenue. You will play a pivotal role in shaping and defining the retention marketing efforts across all stages of the customer lifecycle, focusing on increasing customer adoption, satisfaction, and revenue. This role requires strong problem-solving and analytical skills, deep knowledge of marketing best practices, and experience with marketing and analytical tools. The position is open to remote work within the US.

Requirements

• 5+ years of experience in lifecycle marketing or related field and 2+ years of team lead or management experience
• Strong problem-solving and analytical skills and ability to use data to inform decisions
• Deep knowledge of marketing best practices, including email deliverability, personalization, segmenting, testing and reporting
• Motivational and empathetic people manager
• Excellent communication and collaboration skills
• Bachelor's degree in marketing, business, or related field

Responsibilities

• Develop, refine and enhance lifecycle marketing strategies that increase customer adoption, satisfaction, and revenue
• Create and manage advanced customer segmentation and targeting strategies to optimize the customer journey
• Design and implement digital experiences, including email, in app, nurtures, digital events that drive long-term adoption across the Outreach user base
• Manage the onboarding strategy to create a guided, intuitive experience for Outreach users
• Use data to build a best-in-class Office Hours strategy based on customer needs
• Analyze diverse data sources to create highly targeted segments for improved customer adoption and retention KPIs
• Collaborate with customer voice team to A/B test and experiment with existing and new campaigns
• Work closely with cross-functional teams (including product, sales, marketing, and customer success) to ensure cohesive and aligned marketing efforts

Preferred Qualifications

Experience with marketing and analytical tools, such as Marketo, Pendo, Amplitude, Tableau, Snowflake, Blueconic a plus

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military