Sumo Logic is hiring a
Lifecycle Marketing Manager, Remote - United States

Summary

The job is for a Lifecycle Marketing Manager focusing on Product-Led Growth (PLG) onboarding at Sumo Logic. The role involves creating effective onboarding strategies, optimizing the user journey, content creation, data-driven insights, cross-functional collaboration, and leveraging automation and technology.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field - or equivalent experience
• 5+ years of experience in lifecycle marketing, customer success, sales engineering, or a related role, with a focus on onboarding and user adoption
• Passion for technology and a deep understanding of DevSecOps culture and toolsets
• Proven track record in executing growth marketing or PLG strategies and driving measurable results
• Strong analytical skills and experience with data-driven decision-making
• Strong copywriting skills across multiple channels and applications
• Exposure to behavior psychology principles and curiosity about their application to marketing
• Proficiency in A/B testing methodologies and practices
• Proficiency with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce), messaging platforms (e.g. Intercom, Qualified)
• Ability to thrive in a fast-paced, Agile marketing environment and manage multiple projects simultaneously

Responsibilities

• Create exciting ah-ha moments for our target persona from the moment they begin the trial experience throughout the free trial and beyond to post-sale
• Develop and execute comprehensive onboarding strategies to drive user activation, engagement, and retention
• Design personalized onboarding experiences that cater to different user personas and segments
• Map out and intensely study the user journey so that you can continuously optimize from initial sign-up through to active and fanatical usage
• Identify key touchpoints and create targeted campaigns to enhance user experience, immediate value realization, and frictionless ongoing adoption
• Write copy and coach copywriters and Lifecycle Marketing Specialists in copywriting for email content, messaging and other use cases including call scripts
• Partner with Product Marketing Managers, content creators, Inside Sales Representatives, UXD, and Growth Managers to create compelling onboarding content
• Collaborate with Inside Sales Representatives to gather direct insights and feedback from customer interactions to continuously improve content relevancy and effectiveness
• Ensure all content is aligned with Sumo Logic’s brand voice and messaging as well as persona use cases and interests
• Use data analytics to monitor and measure the effectiveness of onboarding campaigns
• Become a knowledgeable super user of Sumo Logic tools for our own monitoring and best practices in the onboarding flow
• Conduct constant A/B testing and iterate on strategies based on performance metrics and user feedback
• Work closely with the product, engineering, sales, and customer success teams to align onboarding efforts with product updates and company goals
• Serve as the voice of the customer, providing insights and feedback to internal teams
• Partner with Marketing Operations and Sales Ops to leverage chat, messaging and automation tools to streamline and scale onboarding and nurture processes