Sumo Logic is hiring a
Lifecycle Marketing Manager, Remote - United States
![Logo of Sumo Logic](https://cdn.jobscollider.com/logo/sumo-logic-f735.webp)
Lifecycle Marketing Manager closed
🏢 Sumo Logic
💵 $120k-$160k
📍United States
Summary
The job is for a Lifecycle Marketing Manager focusing on Product-Led Growth (PLG) onboarding at Sumo Logic. The role involves creating effective onboarding strategies, optimizing the user journey, content creation, data-driven insights, cross-functional collaboration, and leveraging automation and technology.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field - or equivalent experience
- 5+ years of experience in lifecycle marketing, customer success, sales engineering, or a related role, with a focus on onboarding and user adoption
- Passion for technology and a deep understanding of DevSecOps culture and toolsets
- Proven track record in executing growth marketing or PLG strategies and driving measurable results
- Strong analytical skills and experience with data-driven decision-making
- Strong copywriting skills across multiple channels and applications
- Exposure to behavior psychology principles and curiosity about their application to marketing
- Proficiency in A/B testing methodologies and practices
- Proficiency with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce), messaging platforms (e.g. Intercom, Qualified)
- Ability to thrive in a fast-paced, Agile marketing environment and manage multiple projects simultaneously
Responsibilities
- Create exciting ah-ha moments for our target persona from the moment they begin the trial experience throughout the free trial and beyond to post-sale
- Develop and execute comprehensive onboarding strategies to drive user activation, engagement, and retention
- Design personalized onboarding experiences that cater to different user personas and segments
- Map out and intensely study the user journey so that you can continuously optimize from initial sign-up through to active and fanatical usage
- Identify key touchpoints and create targeted campaigns to enhance user experience, immediate value realization, and frictionless ongoing adoption
- Write copy and coach copywriters and Lifecycle Marketing Specialists in copywriting for email content, messaging and other use cases including call scripts
- Partner with Product Marketing Managers, content creators, Inside Sales Representatives, UXD, and Growth Managers to create compelling onboarding content
- Collaborate with Inside Sales Representatives to gather direct insights and feedback from customer interactions to continuously improve content relevancy and effectiveness
- Ensure all content is aligned with Sumo Logic’s brand voice and messaging as well as persona use cases and interests
- Use data analytics to monitor and measure the effectiveness of onboarding campaigns
- Become a knowledgeable super user of Sumo Logic tools for our own monitoring and best practices in the onboarding flow
- Conduct constant A/B testing and iterate on strategies based on performance metrics and user feedback
- Work closely with the product, engineering, sales, and customer success teams to align onboarding efforts with product updates and company goals
- Serve as the voice of the customer, providing insights and feedback to internal teams
- Partner with Marketing Operations and Sales Ops to leverage chat, messaging and automation tools to streamline and scale onboarding and nurture processes
This job is filled or no longer available
Similar Jobs
- 💰~$90k-$105k📍Worldwide
- 💰$130k-$160k📍United States
- 💰$140k-$160k📍United States
- 💰~$90k-$105k📍United States, Brazil
- 💰~$90k-$105k📍United States
- 💰$80k-$120k📍United States
- 💰~$90k-$105k📍United States
- 💰~$80k-$100k📍United States
- 💰$140k-$160k📍United States
- 💰~$43k-$45k📍United States