Marketing Campaign Strategist

Summary

Join Protective as a Campaign Strategist and develop impactful marketing strategies across all retail divisions and the enterprise. Collaborate with Brand and Line of Business Marketers to prioritize initiatives and create comprehensive marketing plans. Define campaign objectives, customer journeys, deliverables, testing methods, target audiences, KPIs, budgets, deadlines, and performance metrics. Analyze campaign performance and suggest optimizations. This role, titled "Sr. Associate, Marketing Campaign Planning," requires a deep understanding of marketing principles and a minimum of 5 years of experience. The salary range is $75,000-$115,000 annually, with additional incentive opportunities.

Requirements

• A deep understanding of marketing principles
• Ability to understand and apply market research and analysis
• Knowledge of how to create, curate, and distribute valuable content to attract and engage target audiences
• Familiarity with content strategies, SEO, content management systems, and the marketing tech stack
• Understanding of brand management to ensure that marketing campaigns align with the identify and values
• Ability to think outside of the box, generate innovative ideas and create engaging stories
• Understanding of developing and optimizing campaigns to deliver leads and sales generation
• Ability to align sales enablement deliverables against campaign strategy to deliver on Marketing Strategy and business objectives
• Effective project management skills to oversee the execution of marketing campaigns
• Ability to collaborate effectively with functional team members
• Proficiency in digital marketing tools and platforms
• Bachelor's degree in marketing, communications or related field
• Minimum 5 years of marketing/advertising experience
• Proficiency with Microsoft Office products
• High level of vision, creativity and ingenuity
• Demonstrated ability to multi-task, prioritize and effectively manage within a deadline driven environment
• Enjoy solving process and architecture challenges
• Works well under pressure and tight deadlines
• Detail oriented
• Professionally curious--desires to learn more about the business and grow in knowledge and capability within the organization and industry; asks why

Responsibilities

• Plan and develop marketing campaigns in alignment with Brand and LoB strategy
• Define campaign brief and timelines and works to prioritize campaigns in line with marketing plan and roadmap
• Define campaign KPIs and testing strategies
• Analyze campaign performance and suggests optimizations
• Submits campaign strategy plans to work management platform (WorkFront)
• Coordinates with the Brand and LoB marketers to review the status of the ongoing campaigns

Benefits

• Comprehensive health, dental and vision insurance
• Mental health benefits
• Employee assistance program
• Paid time off
• Paid parental leave
• Short-term disability
• A cultural observance day
• Contributions to healthcare accounts
• A pension plan
• A 401(k) plan with Company matching
• ProHealth Rewards