Marketing Content Manager

Summary

Join Restaurant365, a SaaS company revolutionizing the restaurant industry, as their Marketing Content Manager! This foundational role supports content, product, and demand generation, requiring exceptional writing and communication skills. You will create compelling content across all buyer journey stages, collaborating with various teams. Responsibilities include producing thought leadership content, partnering with subject matter experts, and measuring content KPIs. The ideal candidate possesses 4-6 years of content writing experience in SaaS, strong cross-functional collaboration skills, and proficiency in various marketing tools. Restaurant365 offers a competitive salary, comprehensive benefits, and a positive work environment.

Requirements

• 4-6 years of content writing experience, preferably in a SaaS environment
• The ability to produce compelling content at a high level across a variety of formats
• Attention to detail while creating new content, interviewing subject matter experts and aligning content deadlines with existing marketing programs
• Ability to work cross functionally with sales, product, and customer success teams
• Experience using data to analyze content consumption patterns and adjust content strategy accordingly
• Experience using WordPress, Marketo, SEO Optimization Tools, Adobe Creative Suite, and Salesforce
• Bachelor’s degree or higher in a related area of study

Responsibilities

• Produce thought leadership content for SEO-optimized blogs, guides, short form email, advertising, videos, and media communications by collaborating with internal teams to develop and execute content strategies that advance business objectives
• Partner cross functionally with R365 subject matter experts to produce thought leadership and product-focused webinar content, slide decks, and content to promote the webinar externally
• Collaborate cross-functionally to source and produce high-impact customer and partner case studies that support sales initiatives
• Handle one-off requests from different departments to help aid with employee engagement and recruitment campaigns
• Partner with marketing operations, digital marketing, and product marketing to optimize content across both the digital and buyers’ journeys
• Measure content KPIs with respect to month over month growth and high-level performance for leadership

Preferred Qualifications

• Experience with video production software
• Expert understanding of how to craft and evolve B2B and SaaS narratives
• Highly organized with the ability to manage projects across a variety of personas and mediums

Benefits

• Comprehensive medical benefits, 100% paid for employee
• 401k + matching
• Equity Option Grant
• Unlimited PTO + Company holidays
• Wellness initiatives
• $90,000 - $110,000 a year