Marketing Manager

Summary

Join Foxelli Group, a rapidly growing e-commerce company, as their Marketing Manager! This fully remote role, open to candidates in various countries, offers a unique opportunity to lead and execute comprehensive marketing strategies. You will be responsible for managing marketing projects from conception to execution, collaborating with design and development teams, and driving significant sales growth. The ideal candidate possesses strong marketing management experience, excellent communication skills, and a data-driven approach. Foxelli Group offers competitive salaries, performance-based bonuses, and a range of benefits including generous paid time off, a personal development budget, and a home office setup budget.

Requirements

• Proven experience in a marketing management or full-stack marketing role within an e-commerce environment
• Strong understanding of digital marketing principles and best practices
• Excellent copywriting and communication skills
• Experience with CRO and website optimization
• Ability to analyze data and provide actionable insights against what sells
• Strong project management and organizational skills
• Experience working with design and development teams
• Ability to work remotely and manage your own time effectively
• A strong understanding of customer research and how to implement it
• A passion for e-commerce and a desire to drive growth
• Strong performance marketing experience

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business goals
• Conduct thorough market and customer research to identify opportunities and optimize campaigns
• Analyze marketing performance data to provide actionable insights and recommendations
• Manage and prioritize marketing projects, ensuring timely delivery and high-quality results
• Ideate new ways to increase scale in our funnels and campaigns
• Write compelling marketing copy for ads, landing pages, and other marketing materials
• Review and provide constructive feedback on design assets, ensuring they meet brand standards and conversion goals
• Oversee the design and optimization of ad creatives, by managing design resources
• Conduct thorough QA of landing pages and website elements to ensure optimal user experience and functionality
• Implement and monitor A/B tests to improve conversion rates
• Collaborate with development teams to implement website updates and enhancements
• Act as a liaison between marketing, design, and development teams, ensuring clear communication and alignment
• Provide clear and concise briefs to design and development teams, ensuring projects are delivered to specification
• Manage and track project progress, providing regular updates to stakeholders
• Gather and analyse customer feedback, and data to inform marketing strategies
• Identify customer pain points and opportunities for improvement
• Optimise towards scaling sales, and execute on new ideas to increase customer acquisition

Preferred Qualifications

• Experience with specific marketing automation tools
• Familiarity with heatmaps, ads managers, and analytics tools

Benefits

• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and keeping your physical well-being in check
• A personal development budget is at your disposal for your personal and professional growth to ensure you keep continuously growing
• Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested
• A budget for your home office setup so you’re comfortable working how you like and where you like
• Strong company culture and a network of unique individuals that celebrates you
• Full flexibility with your schedule in a fully remote setting for your control of a working day, powered by Hubstaff for transparency and fairness
• ���1,500 - €2500 after taxes (depending on your skills, competencies, and experience) with the potential for quarterly performance-based bonuses tied to KPIs