Included Health is hiring a
Marketing Manager

Summary

Join Included Health as a Marketing Manager and manage downstream strategic and tactical marketing activities for the company. This position involves planning and executing B2B marketing campaigns, collaborating with various teams, and driving lead generation and sales enablement.

Requirements

• 3-7 years of experience in Marketing
• Strong preference for health plan experience and healthcare/benefits experience
• Bachelor's degree in marketing, communications, digital marketing or business administration
• Experience working with cross-functional teams with proven success

Responsibilities

• Collaborate with key stakeholders to articulate and promote Included Health’s value proposition and competitive positioning to prospective health plan and public sector customers, as well as existing partners
• Design, develop, and implement innovative marketing strategies and campaigns to generate interest and high-quality leads among health plan and public sector buyers
• Plan and execute integrated, multi-channel marketing initiatives, including email campaigns, webinars, events, digital/social programs, advertising, direct mail, content syndication, and website enhancements
• Lead marketing efforts to enhance client engagement and drive awareness of Included Health’s offerings among health plan clients, fostering deeper consideration and brand loyalty
• Collaborate with Business Development and Client Success teams to create targeted sales materials, including presentation decks, and provide training to the sales team
• Align health plan and public sector marketing efforts with brand and product positioning, staying attuned to the competitive landscape and the evolving needs of prospects and clients

Preferred Qualifications

• Strong analytical, critical thinking, decision-making and problem-solving skills
• Exceptional planning, organizational, and communication skills
• Superior written and oral communication skills
• Strong collaboration skills, clear team player, can-do attitude
• Track record of success working alongside Sales organization
• Superior communication material development abilities (i.e. slides, advertising, general messaging, etc.)

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
• Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
• 11 Holidays Paid with one Floating Paid Holiday
• Work-From-Home reimbursement to support team collaboration and effective home office work
• 24 hours of Paid Volunteer Time Off ("VTO") Per Year To Volunteer with Charitable Organizations