Marketing Manager

Summary

Join NFQ's Marketing & Communication team as a Marketing Manager and strengthen our organization's marketing efforts. This role focuses on developing and driving marketing actions, implementing marketing activities, optimizing marketing funnels, and managing agency collaborations. You will also monitor CRM data, collaborate with the Business Development team, lead marketing projects, and analyze market trends. The position requires at least 3 years of marketing experience in a tech-related business, excellent writing skills in Lithuanian and English, and proficiency in various marketing tools. NFQ offers a collaborative and fun work culture, health insurance, a training budget, flexible working hours, unlimited WFH, extra vacation days, referral bonuses, WFA possibilities, and office perks.

Requirements

• At least 3 years of marketing experience in designing and implementing creative, comprehensive marketing methods, ideally in a tech-related business
• Excellent writing, editing, and proofreading skills in Lithuanian and English
• Experience executing campaigns targeting the B2B market and technology products industry
• Practical knowledge of content marketing, performance marketing, growth hacking, email marketing, marketing automation, and SEO
• Strong analytical skills, including estimating and allocating budgets, targeting and segmentation, evaluating channel effectiveness, and predicting campaign effectiveness
• Understanding of concepts related to the marketing funnel and its application in the B2B space
• Proficiency in marketing tools such as Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, LinkedIn, and Google Search Console
• Strong project management and prioritization skills with attention to detail and superior work ethic
• Excellent organizational skills with the ability to quickly gather and effectively communicate concise, detailed information both verbally and in writing
• A high sense of ownership, the ability to thrive in a dynamic environment, and a willingness to lead colleagues by example
• Willingness to explore new platforms, formats, test, and iterate quickly
• An analytical and creative mindset with exceptional problem-solving skills
• Self-motivation, attention to detail, and a team-oriented attitude, enjoying collaboration on high-profile projects
• Excellent time management skills and the ability to deliver on agreed terms
• A passion for continuous self-development

Responsibilities

• Develop and drive NFQ’s marketing actions, including defining marketing activities, budget planning, and evaluating their effectiveness
• Prepare, implement, and optimize marketing activities as part of the marketing mix, with an emphasis on growth marketing
• Develop and optimize marketing funnels to enhance engagement and conversion
• Manage the work of cooperating agencies and freelancers to ensure effective execution of marketing initiatives
• Monitor CRM data integration and its synchronization with marketing tools
• Collaborate closely with the Business Development team to align marketing efforts with business objectives
• Lead and initiate various marketing projects such as webinars, live events, and other initiatives
• Conduct ongoing monitoring of trends, market changes, and competitor activities to inform strategy
• Develop metrics to measure the reach and impact of marketing campaigns
• Implement marketing initiatives that inform, inspire, and engage employees around NFQ’s vision, strategy, and goals
• Collaborate with Business Unit leaders and multiple stakeholders across the organization to understand their business requirements
• Manage NPS and CSAT surveys across the company, ensuring effective measurement and analysis of customer satisfaction and loyalty
• Report on activity results to the Marketing Lead or CMO

Benefits

• A working culture that is high performing, ambitious, collaborative and fun
• Health insurance and a yearly training budget (local and international conferences, language courses), employee-led workshops
• Flexible working hours
• Unlimited WFH (work from home) policy
• Extra vacation days: 2 after working at NFQ for two years and 4 after four years on our team
• Bonus for referrals
• For those who dream of traveling: WFA (work from anywhere) possibilities in NFQ - approved countries
• Office perks and team activities