Marketing Operations Lead

Summary

Join Petal and Pup, a global online fashion retailer, as their Marketing Operations Lead! This remote position, based in California, focuses on streamlining marketing processes and tools. You will support the marketing team with the Go-To-Market calendar, marketing communications, and collaboration between Merchandising and Marketing. Responsibilities include overseeing marketing initiatives, improving GTM processes, managing content, and creating reports. The ideal candidate has 3-5 years of experience in marketing operations and a strong understanding of various marketing channels. Petal and Pup offers a competitive salary and a comprehensive benefits package, including health insurance, retirement benefits, paid time off, and employee discounts.

Requirements

• 3-5 years in a marketing operations position
• Possess a strong understanding of how all channels operate separately and collectively to develop insights and inform go to market timings
• Resolve issues, align cross-functional stakeholders, and drive operational excellence across the organization
• Detail oriented
• Ensure teams are adhering to the brand go to market calendar including timely delivery of briefs and creative assets, facilitating meetings and following up on pending issues
• Possess an ability to make quick decisions, influence at all levels of the organization, raise awareness of foreseeable issues and escalate to leaders when required

Responsibilities

• Support the Brand Manager with the development of the GTM calendar, coordinating timelines and deliverables with the channel leads to ensure alignment with Merchandising and Marketing calendars
• Oversee the planning, execution, and tracking of brand marketing initiatives, ensuring all milestones are met on time and within scope
• Provide regular project status updates and ensure clear communication across the global teams
• Identify opportunities to improve and evolve seasonal GTM processes, tools, and workflows to optimize efficiency and support global and regional teams in meeting critical KPIs
• Establish and maintain a Digital Asset Management (DAM) system or Google repository to organize creative assets, reports, and marketing documents for easy access via tools like ClickUp, Airtable, Dropbox, or Google Drive
• Partner with marketing leads to coordinate monthly and quarterly reporting, including campaign performance and quarterly hindsight reviews
• Develop and maintain standardized tools and practices to enable consistent execution across Merchandising, Marketing, and Design teams

Benefits

• Amazing Employee Discount Program (50%)
• Company Sponsored Medical (HMO & PPO Options), Dental, & Vision Plans
• Company Paid Life, Short Term Disability, Long Term Disability, & Employee Assistance Plans
• 401(k) Program (100% Match Up to 5% of Pay)
• Company Employee Stock Purchase Plan with a 15% discount
• Positive Company Culture that Celebrates both Personal & Company Milestones
• 15 Vacation Days + 10 Sick Days + 10 Holidays