Apollo.io is hiring a
Marketing Operations Manager

Summary

Join Apollo.io as a seasoned marketing analytics professional to work closely with our growing marketing team and contribute to maximizing program ROI and delivering customer satisfaction.

Requirements

• 6-8 years in a Business Operations, Analytics, or a Strategy/Insights role with expertise in leading complex, cross-functional projects
• Exceptional analytical experience and prior experience implementing Google Analytics, managing Google Tag Manager, and an understanding of tools such as Mutiny. Experience using SQL and Looker is a huge plus
• Ability to distill complex insights into clear, actionable steps for the business
• Ability to build trust with stakeholders, proactively collaborate with marketers to design a repeatable framework for tracking top-of-funnel web metrics
• Strong presentation, communication skills, and the ability to drive several cross-functional projects in parallel is important

Responsibilities

• Be a thought partner to marketers and guide investments in our SEO and SEM strategy by creating top-of-funnel metric instrumentation
• Own top-of-funnel tools such as Google Analytics and Google Tag Manager, and certify metrics and definitions with a high level of confidence
• Collaborate with the demand generation team in tracking the effectiveness of digital ad campaigns by measuring conversion rates, attribution, and return on ad spend
• Collaborate with the Business Intelligence team to build new data products, and operationalize data infrastructure. As one of their business stakeholders, create comprehensive requirements documents and support engineering builds
• Through weekly reporting, proactively identify gaps in the rep-led and self-serve funnels. Evaluate how the business is trending towards goals, and advise stakeholders on ways to course-correct