Marketing Operations Manager

Summary

Join Axiom's Revenue Operations team as a Marketing and BDR Operations Manager! This remote role based in Northern Ireland focuses on providing operational and analytical support to marketing and business development teams. You will conduct performance analysis, prepare executive reports, support marketing campaigns, and optimize marketing technology infrastructure. The ideal candidate possesses strong analytical and quantitative skills, experience with CRM systems (Salesforce preferred), and excellent communication abilities. This role requires a Bachelor's degree and 4-6 years of relevant experience. Axiom offers a fast-paced, collaborative environment.

Requirements

• Bachelor's Degree or equivalent
• 4 to 6 years’ experience in a quantitative role such as Marketing Operations, Sales Operations, data analytics or business intelligence, ideally in a B2B or professional services environment
• High proficiency in Microsoft Office, including Excel and PowerPoint
• Strong analytical and quantitative skills, with an understanding of operational metrics and KPIs
• CRM proficiency required; Salesforce experience strongly preferred
• Skilled communicator with the ability to work cross-functionally to communicate concepts that resonate with internal stakeholders and external audiences
• Enjoys problem-solving in real time: resourceful, dependable, and organized
• Ability to meet deadlines, handle multiple tasks, and work in a fast-paced geographically distributed environment
• Legally eligible to work in the country in which the position is located

Responsibilities

• Conduct detailed analyses of marketing and BDR performance, providing actionable insights to drive strategic decision-making
• Prepare executive level reporting (typically in PowerPoint) for monthly and quarterly leadership meetings
• Support execution of marketing campaigns and events, including email lists, workflows, and Salesforce campaigns, ensuring seamless operation and attribution of results
• Support and optimize marketing technology infrastructure, including HubSpot and Salesforce, to improve efficiency and effectiveness across Marketing and BDR
• Serve as a liaison between Marketing and BDR and other teams - including Product, IT, Finance, Sales Enablement – to ensure alignment on marketing and business development strategies, campaigns goals, and data management
• Conduct regular audits and update key data sources for accurate tracking and reporting of marketing and BDR performance metrics, ensuring compliance and data integrity; Work with IT and BI teams to improve data available
• Manage process of delivering qualified leads (MQLs) from Marketing to Sales/BDR – confirming systems work effectively to enable proper routing, working with Commercial/BDR management to ensure leads are appropriately followed up/actioned, and identifying trends in terms of lead quality/conversion by channel/time period

Preferred Qualifications

• Working knowledge of data visualization software (e.g., Tableau, Power BI)
• Proficiency with marketing automation; HubSpot experience a plus
• Familiarity with the fundamentals of digital marketing KPIs (e.g., website performance, Google Analytics, Google AdWords, LinkedIn advertising, etc.)