Marketing Operations Manager

Summary

Join Harbor's growing team as a Marketing Operations Manager and play a key role in driving the success of Account-Based Marketing (ABM), email marketing, and digital initiatives. You will collaborate with marketing and go-to-market teams, leveraging data to optimize campaigns and track performance across digital and social channels. This role requires managing marketing databases, analyzing campaign performance, collaborating on ABM strategies, executing email marketing, overseeing digital and social media analysis, and optimizing the marketing tech stack. Success in this position demands strong analytical, project management, and communication skills. Harbor is a leading provider of expert services, offering a collaborative and impactful work environment.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 5+ years in marketing operations or demand generation, with experience in ABM and email marketing, preferably in a B2B environment
• Hands-on experience with marketing automation tools (e.g., Pardot, Marketo, HubSpot), CRM systems (e.g., Salesforce), and data analytics platforms
• Strong ability to interpret data, draw insights, and make data-driven recommendations
• A track record of managing multiple initiatives in a fast-paced environment
• Clear and effective communicator, capable of translating technical insights into actionable strategies

Responsibilities

• Build and maintain a comprehensive marketing database to support targeted and data-driven ABM and email marketing initiatives
• Track and analyze the performance of ABM, email, and digital campaigns, identifying trends and opportunities to improve reach, engagement, and conversions
• Collaborate with Client Engagement to define high-value account segments, manage ABM campaigns, and evaluate their influence on pipeline and revenue
• Manage email marketing operations, implementing segmentation, A/B testing, and reporting to optimize engagement
• Oversee the analysis of digital and social media efforts, measuring performance across key metrics to drive data-informed decisions
• Optimize our marketing tech stack, ensuring data accuracy, seamless workflow, and alignment across CRM, marketing automation, and analytics tools
• Partner with Client Operations, IT, and other marketing specialists to support campaign alignment, share insights, and drive impactful results