Marketing Technology Specialist

Summary

Join RSI Security as a Marketing Technology Specialist and become the subject matter expert on leveraging marketing technologies to enhance our marketing efforts. You will be responsible for aligning digital marketing strategies with company goals, implementing marketing automation tools, optimizing SEO, and ensuring website privacy compliance. This role demands effective collaboration with internal teams and external vendors. You will create and manage email campaigns, conduct competitor research, and report on website and SEO performance. The position requires expertise in various marketing technologies and project management. RSI Security offers a comprehensive benefits package including health insurance, paid time off, retirement plan, and professional development opportunities.

Requirements

• Possess web development skills with HTML, SQL, CSS, and JavaScript
• Have extensive experience developing WordPress websites and blogs
• Demonstrate strong email sequencing and campaign experience
• Have experience with HubSpot (transitioning from Salesforce and Pardot)
• Be familiar with GoDaddy hosting security suite
• Be familiar with uptime monitoring tools, backup solutions, broken link checkers, performance testing tools, and cache management tools
• Have experience with Google SEO and SSL auditing and optimization
• Be proficient in Asana or similar project management tools
• Have experience with Google Ads/PPC and Google Analytics
• Be proficient in Google Suite, including Google Docs and Google Sheets

Responsibilities

• Evaluate, implement, and improve marketing technologies using best practices
• Design, implement, and continuously improve processes
• Create and manage email campaigns
• Conduct competitor and industry research
• Frequently involve yourself with LinkedIn marketing best practices
• Report monthly on website and SEO performance
• Enhance website design, optimization, performance, functionality, conduct quarterly audits, and ensure security
• Serve as a marketing technology subject matter expert
• Manage tasks and projects

Benefits

• Personal wellness and employee assistance program
• Employer-paid medical, dental, vision coverage, and life insurance
• Paid holidays, vacation, and sick time
• Educational reimbursement program
• E-learning training courses
• Company-sponsored leadership and mentoring program
• 401K retirement plan with 100% employer match
• Performance bonus
• Employee referral bonus program
• Work and life balance
• Remote work