Partner Marketing Manager

Summary

Join InterPayments, a Series A FinTech SaaS company, as their first Partner Marketing hire! This home-office based role (with up to 20% travel) focuses on converting partner goals into reality by creating targeted messaging that educates partners and their customers on solutions. You will build partner marketing from the ground up, collaborating with Marketing, Sales, and Product teams. You'll develop and execute marketing strategies, create content, support sales enablement, manage events, and leverage data for decision-making. This high-impact role requires strong communication, cross-functional collaboration, and a results-oriented mindset. The role offers a competitive salary and the opportunity to be a foundational member of a world-class marketing team.

Requirements

• 5-6 years of B2B Enterprise SaaS-focused product/content marketing experience
• Results-oriented personality who can’t function without employing a quantitative and metrics-driven strategy
• Experimental with new strategies and technologies (including AI) to improve impact
• Prolific and charismatic written communication
• Proven ability to work cross functionally with internal stakeholders and external vendors
• Some experience with leading or supporting event and field marketing
• Proven ability to message to the various personas that contribute to an enterprise company’s buying process
• Self-starter, independent driver who can execute with minimal supervision, balance multiple activities simultaneously, and pivot quickly to achieve deadlines
• Responsible & accountable. If you say you will do it, you do it
• Attention to detail
• Proven experience in project management and external-facing roles
• Exceptional problem-solving abilities and a results-oriented mindset

Responsibilities

• Execute and refine an efficient, comprehensive partner marketing strategy aligned with business goals, focusing on B2B SaaS
• Create, tailor, and deliver marketing content for various payment partners, each with unique branding, channels, content needs, and customer verticals
• Support the enablement of the sales team as they navigate product, market, and go-to-market differences across partners
• Work with the Marketing team to execute and deliver on an aggressive events calendar that includes exhibition and sponsorship. Attendance at some events is required
• Work closely with sales, product, and other teams to align marketing efforts with overall business objectives and foster a collaborative environment
• Gather and leverage data and analytics to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions to optimize marketing performance
• Effectively manage marketing budgets, ensuring efficient allocation of resources across various channels and campaigns
• Evaluate, implement, and manage marketing technology stack to enhance campaign effectiveness and streamline processes, including AI-driven approaches
• Stay abreast of industry trends, competitor activities, and customer needs to inform marketing strategies and maintain a competitive edge

Preferred Qualifications

• Bachelor’s Degree
• Working knowledge of a modern website CMS
• Sales and partner enablement experience
• Previous experience in start-ups
• Payments industry experience: payment gateway, payment ISVs, etc

Benefits

• Remote work
• $110,000 — $120,000 USD