Partner Program Manager

Summary

Join SonicWall's team as a Partner Program Manager and enhance our partner program. You will evaluate the current program, propose strategic improvements, and collaborate with internal and external teams for implementation. This role demands a deep understanding of the cybersecurity partner landscape and a commitment to continuous improvement. You will be responsible for program analysis, strategic planning, execution, and stakeholder collaboration. Success requires proven expertise in designing and executing high-impact partner programs and strong relationship-building skills.

Requirements

• Bachelor’s degree in business, marketing, or a related field; advanced degree a plus
• 5+ years of experience in partner program management, partner enablement, or channel partner roles, ideally within the cybersecurity or IT industry
• Proven expertise in designing and executing high-impact partner programs and enablement strategies with measurable results
• Strong understanding of channel partner ecosystems, program structures, and the unique needs of technology partners
• Exceptional project management skills with the ability to design, launch, and scale programs and enablement initiatives across a global partner network
• Analytical skills to evaluate program performance and adapt strategies based on data insights
• Strong relationship-building skills, with a focus on partner advocacy and creating a positive partner experience
• Proficiency in CRM and LMS platforms (e.g., Salesforce, Partner portals, or similar tools)

Responsibilities

• Assess the current partner program's performance and identify areas for improvement
• Collect and analyze data on partner performance, engagement, and satisfaction
• Benchmark the program against industry standards and competitors
• Develop and propose strategic improvements to enhance the partner program
• Set clear, measurable goals for the revised program
• Create and implement strategies to address identified gaps and achieve set goals
• Develop a detailed implementation plan for rolling out the revised program
• Partner with enablement and other resources to provide training and resources to partners to help them succeed
• Design and oversee competitive partner incentive programs that align with corporate goals
• Continuously monitor the program's performance and make adjustments as needed
• Work closely with internal departments such as sales, marketing, enablement, finance, and customer support to align the program with overall business objectives
• Engage with external partners to ensure their needs and expectations are met
• Foster strong relationships with partners and sellers to drive mutual growth and success