Performance Marketing Manager

Summary

Join Kittl, a rapidly growing design tool company, as their Performance Marketing Manager. You will lead paid acquisition efforts across multiple channels (Google, Meta, YouTube, etc.), optimizing campaigns and scaling budgets to achieve a healthy CPA. Collaborate with various teams to execute campaigns, analyze data, and drive customer acquisition. This role requires extensive experience in performance marketing, strong analytical skills, and proficiency in digital marketing tools. Kittl offers flexible working hours, remote work allowance, generous vacation time, workspace access, and a collaborative culture.

Requirements

• Over 3 years of experience in performance marketing, with a proven track record of achieving results through Google, Meta, and YouTube ads
• Strong quantitative and analytical background, either academically or professionally
• Proficient in digital marketing tools such as Google Ads, Facebook Ads Manager, and Google Analytics, with experience in scaling campaigns
• Experienced in using A/B testing frameworks and optimizing campaigns for key performance metrics, including CPA, CPC, CTR, and ROAS
• Solid understanding of audience segmentation, remarketing, and personalized targeting
• Excellent communication and collaboration skills, able to work effectively across teams such as creative, product, and acquisition

Responsibilities

• Lead and manage performance marketing campaigns across Meta, Google Search, YouTube, and other relevant platforms to drive user acquisition and revenue growth
• Develop and execute strategies for paid media, including search, social, and display advertising, with clear performance objectives
• Optimize campaign performance through ongoing testing (A/B and multivariate) and data analysis, using key metrics such as CPA, CTR, and conversion rates
• Track and analyze data to identify trends, insights, and opportunities for performance improvement across all marketing channels
• Collaborate with creative teams to develop compelling ad copy, video creatives, and landing pages tailored to each platform’s audience
• Manage budgets efficiently, ensuring optimal allocation across platforms and campaigns to maximize ROI

Benefits

• Flexible working hours : Common working hours are 11am to 5pm CET, with the rest of your working time being flexible to fit your style (early riser or night owl)
• Remote work allowance : Up to 50 working days per year (10 weeks) to work fully remotely from anywhere in the world, as long as you maintain common working hours
• Generous vacation : 30 vacation days per year for all employees
• Workspace access: Premium WeWork All Access account, enabling you to work from any global WeWork location
• Collaborative, product-led culture : You’ll be working with a truly product-led company, with PMs, engineers, and designers at the heart of our mission
• Team engagement : Regular team events and offsites to strengthen our team connections