PR & Digital Content Program Manager

Summary

Join Invoca, a leading Conversation Intelligence company, as a PR & Communications Contractor for a 6-month period. Lead our PR program and spearhead the launch of a new podcast initiative. Drive earned and paid media strategies to amplify our market presence. This role blends traditional PR with multimedia content development and strategic sponsorships. You will collaborate with various teams, including product marketing, customer marketing, and sales, to craft compelling brand narratives. This high-impact role offers a unique opportunity to shape Invoca's voice in the B2C revenue execution platform market.

Requirements

• 8+ years of PR and/or marketing communications experience leading communications for B2B/B2C tech companies
• Proven track record of creating impactful and measurable communications campaigns
• Managing multiple projects simultaneously and work autonomously with guidance from broader teams
• Excellent writing skills and experience writing for global audiences across various channels
• Ability to fluidly navigate between strategy and execution (can develop high-level strategic plans and also produce crisp, clear communications that drive results)
• Attention to the micro details while driving key project management
• Experience working cross-functionally and communicating with all roles, departments, and levels of seniority of the organization
• Proficiency in project management software (e.g., Asana or similar)
• Experience with podcast production management systems, podcast analytics platforms
• Strong understanding of content calendars and editorial planning tools and workflows
• Proficiency in LinkedIn and other business-centric social platforms

Responsibilities

• Drive day-to-day PR activities and media relations
• Grow and maintain relationships with key media, journalists, and influencers to align on story ideas and secure coverage
• Drive point on existing executive thought leadership byeline program
• Develop communications strategies for product launches and company announcements
• Identify and secure main-stage speaking opportunities at premier industry events
• Lead awards program strategy to validate Invoca's technology innovation and highlight customer success stories
• Amplify executive thought leadership across social, video, and content channels
• Identify and execute strategic paid media placements and sponsored content opportunities to amplify Invoca's message in targeted industry publications and digital channels
• Develop and manage sponsor relationships for high-visibility industry events, creating integrated programs that maximize ROI across speaking opportunities, booth presence, and content collaboration
• Own end-to-end podcast development, from concept to execution
• Develop production timeline, episode planning, and guest coordination
• Manage relationships with production partners and internal stakeholders
• Create a promotional strategy to drive audience growth
• Establish metrics and reporting framework for podcast success

Preferred Qualifications

• Success in building and implementing thought leadership strategies for executives (lean in on LinkedIn/social media networks)
• Talents in turning complex information into relevant, engaging, and valuable narratives that drive urgency among a diverse set of audiences
• Genuine passion for great storytelling that pulls at the heartstrings and makes stories stick