Remote Technical Product Marketing Lead

Summary

Join us as the Technical Product Marketing Lead at Dagster Labs, where you will build the product marketing function from scratch, develop a comprehensive go-to-market strategy, and collaborate with cross-functional teams to drive revenue growth and product adoption.

Requirements

• 5+ years of experience in product marketing in B2B, preferably in data engineering, data orchestration, or other developed-focused companies
• Strong understanding of data technologies, market trends, and customer needs
• Proven track record of developing and executing comprehensive go-to-market strategies for complex data and software products for midmarket and enterprise companies
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling narratives
• Experience managing stakeholder expectations and driving consensus on cross-functional decisions with Sales, Customer Success, Marketing, and Executive Stakeholders
• Familiarity with marketing analytics and ability to use data to inform decision-making
• Strong project management skills and ability to handle multiple priorities simultaneously

Responsibilities

• Lead product marketing initiatives to build product positioning, craft messaging frameworks, establish a framework for product launches, develop a product launch roadmap, and influence our GTM strategy
• Crystallize our ICP and associated buyer/influencer personas, and develop psychographic profiles for those personas
• Develop differentiated and compelling messaging to convey Dagster’s value to our target personas across segments and verticals
• Enable our Sales and Customer Success teams on product capabilities and features, and our differentiation; build battle cards, objection handling guides, and discovery questionnaires; partner with sales/CS on ROI/TCO/BVA assessments
• Oversee the successful launch of new products and features by developing launch plans, coordinating with cross-functional teams, and executing high-impact campaigns that drive adoption
• Collaborate with content marketing, demand generation, and sales teams to develop content (blogs, case studies, white papers, datasheets, solution docs, and videos) across different stages of the marketing funnel
• Pulling on larger industry and vertical trends, create thought leadership content for our blog, social media, conference presentations, and third-party bylines that showcase our company's point of view and product innovation
• Monitor and analyze competitor activities, market trends, and emerging technologies in the data space. Use these insights to inform messaging and positioning
• Work closely with product, sales, customer success, and technical teams to ensure alignment and support for marketing initiatives

Benefits

• Full-time, competitively-paid position with benefits
• Estimated annual salary for this role is $160,000 - $220,000