Remote Product Marketing Lead

Summary

Join Coefficient, a VC-backed SaaS startup, as a B2B Product Marketing leader to build customer empathy and drive go-to-market strategy for priority ICPs. This hands-on role will accelerate revenue growth through targeted marketing initiatives, partnering with Product, Growth Marketing, and Sales teams.

Requirements

• 8+ years of experience in Product Marketing, Growth, or Product Management, ideally in a PLG or hybrid self-serve / sales motion
• Experience in the CRM (eg. Salesforce, Hubspot), Finance (QuickBooks, Netsuite), or BI (Tableau, Looker) spaces are preferred
• Proven ability to turn customer insights and business strategy into great execution
• Demonstrated ability to prioritize across a vast array of product solutions and initiatives
• Analytical mindset and experience making data-driven decisions balanced with experienced judgment
• High level of accountability, ownership, and urgency

Responsibilities

• Develop and drive a holistic GTM strategy to accelerate acquisition of our CRM, Finance, and Data/BI personas
• Partner with our Growth Marketing team to execute and optimize channel campaigns
• Own the development and execution of compelling messaging and positioning, balancing horizontal breadth with persona-specific depth
• Leverage data and insights to drive continuous improvement and commercial innovation
• Lead lifecycle strategy to identify and act on opportunities for revenue expansion
• Execute hands-on research to deepen our understanding of the customer journey, inform the product roadmap, and sharpen our marketing tactics
• Drive product launches to introduce new innovation to customers and prospects
• Partner with Rev Ops and Sales to improve both conversion and ACV growth

Benefits

• Medical, Dental and Vision Insurance
• Unlimited PTO
• Parental Leave
• 401K Plan