Mimica is hiring a
Product Marketing Lead

Summary

The job is for a Product Marketing Manager at Mimica, a company specializing in automation with AI. The role involves collaborating with the CEO and GTM team to drive awareness, demand, adoption, and expansion opportunities for the company's products. The position is fully remote and based anywhere in the USA (ideally East Coast).

Requirements

• Background in leading marketing programs end-to-end with experience in evolving personas, messaging, unique use cases, and value propositions
• Working knowledge of the sales cycle and buyer journey for enterprise software/SaaS, and their implications on product marketing strategy
• Proven ability to write content that converts, combined with a flair for creative storytelling
• Strong analytical skills with a demonstrated ability to identify patterns and make data-driven decisions
• Customer empathy and an analytical mindset – leveraging data, feedback from the field, and learnings from trials and product launches to evolve our strategies
• Superior communication and presentation skills; adept at influencing decision-makers at various levels within an organization
• A desire to work both at a strategic level and tactically—rolling up your sleeves to execute day-to-day tasks

Responsibilities

• Developing and executing GTM strategies for launching new products and features, focusing on growth within key verticals
• Continuously refining our target personas by gaining insights into critical roles, pain points, use cases and value propositions throughout the buyer journey
• Producing and distributing engaging product content tailored for both technical and business audiences, including web copy, blog posts, newsletters, events and webinars
• Creating sales collateral to support pipeline growth and facilitate deal closures, including presentations, case studies, testimonials, feature briefs and whitepapers
• Partnering with the Engineering team to gain a deep understanding of our product's technical details and translating these into compelling narratives
• Working closely with Sales and Product to refine our positioning strategy, staying responsive to market trends, competitive shifts and significant industry developments
• Serving as a Mimica subject matter expert during events, and in interactions with the press and industry analysts

Preferred Qualifications

• Knowledge of automation/RPA, process mining, AI or related markets
• Experience in successfully introducing B2B products to the market and/or new verticals
• Comfortable working within a high-impact, high-ambiguity startup environment – delivering value quickly and iteratively
• Experience working within a high-growth startup environment – delivering value quickly and iteratively with limited resources

Benefits

• Competitive salaries
• Retirement benefits
• Healthcare benefits
• Ample paid time off
• Flexible schedules and location
• End-to-end ownership
• Opportunity to contribute to projects that are poised to shape the future of work