City Innovate Inc is hiring a
Product Marketing Manager, Remote - United States

Summary

As a Product Marketing Manager at City Innovate, you will drive the success of innovative solutions in the market by conducting market research, developing product messaging, collaborating with cross-functional teams, creating marketing collateral, and leading product launches. The role requires a Bachelor's degree, 3-5 years of experience in product marketing, strong analytical skills, excellent communication skills, knowledge of market research techniques, familiarity with product pricing strategies, and proficiency in collaboration and teamwork.

Requirements

• Bachelor's degree in marketing, business, or a related field
• 3-5 years of experience in product marketing, with a proven track record of launching and promoting successful products
• Strong analytical skills and proficiency in using data to inform marketing strategies
• Excellent communication skills, both written and verbal, with the ability to craft compelling messages and presentations
• Knowledge of market research techniques, competitive analysis, and customer segmentation
• Familiarity with product pricing strategies and the ability to create and manage pricing models
• Proficiency in collaboration, teamwork, and the ability to work cross-functionally within a dynamic and fast-paced environment

Responsibilities

• Conduct in-depth market research to identify trends, customer needs, and competitive insights that will inform product development and go-to-market strategies
• Develop clear and compelling product messaging and positioning that differentiates our solutions in the market and resonates with our target audience
• Collaborate closely with product development teams to ensure that product features and capabilities align with market demand and customer requirements
• Equip the sales team with the necessary tools, materials, and training to effectively communicate the value of our products to potential customers
• Assist in pricing strategy development, ensuring that our products are competitively priced and offer the right value to customers
• Create marketing collateral, including product documentation, case studies, blog posts, and presentations to support sales and marketing efforts
• Lead and execute successful product launches, including coordinating with various teams to deliver on-time and within budget
• Measure the success of product marketing efforts through key performance indicators (KPIs) and use data-driven insights to refine strategies

Preferred Qualifications

Experience with technology and software products / SaaS is preferred, especially in the public sector or smart city domain

Benefits

• Competitive salary range of $100K-$130K
• The freedom of unlimited PTO
• 100% employer-funded medical, dental, and vision insurance
• Being part of a Remote First Company