SOULCHI is hiring a
Product Marketing Manager, Remote - United States
![Logo of SOULCHI](https://cdn.jobscollider.com/logo/soulchi-184b.webp)
Summary
The job description is for a Product Marketing Manager at SOULCHI, a flexible startup that focuses on virtues-based leadership, conscious growth, and the United Nations Sustainable Development Goals. The role involves creating and executing marketing strategies, conducting market research, developing product positioning, managing go-to-market plans, content creation, campaign management, competitive intelligence, customer insights, pricing and promotion strategy, event planning, brand alignment, cross-functional collaboration, customer journey optimization, budget management, innovation monitoring, and internal communication.
Requirements
- Bachelor's Degree: Preferred in Marketing, Business, or a related field
- Experience: 9 years or more of proven experience in product marketing, with a focus on developing and executing go-to-market strategies and product positioning
- Skills: Strong understanding of market research, product positioning, and marketing tactics. Proficiency in creating impactful marketing materials and managing cross-functional projects
- Analytical Abilities: Excellent analytical skills with the ability to interpret data, track performance metrics, and make data-driven decisions
- Communication: Exceptional communication and presentation skills, with the ability to articulate product value propositions and collaborate effectively across teams
- Creative Thinking: Innovative mindset with a strategic approach to problem-solving and campaign development
- Passion: A deep passion for marketing and a drive to contribute to a social impact, purpose-driven organization
Responsibilities
- Define and drive the product marketing strategy in alignment with overall business goals
- Conduct thorough market research to understand customer needs, industry trends, and competitive dynamics
- Develop clear, compelling product positioning and messaging that resonates with target audiences
- Create and execute comprehensive go-to-market plans for new product launches and updates
- Provide the sales team with the tools, training, and support needed to effectively sell the product
- Oversee the development of engaging and informative content related to the product
- Plan, execute, and optimize marketing campaigns across various channels
- Develop detailed customer personas based on market research and customer feedback
- Monitor and analyze competitors' products, marketing strategies, and market positioning
- Manage all aspects of product launches
- Measure and report on the effectiveness of marketing initiatives using key performance indicators (KPIs) and metrics
- Collect and analyze customer feedback to drive continuous product improvements
- Collaborate with finance and product teams to develop and adjust pricing strategies and promotional offers
- Organize and manage product-related events, such as trade shows, webinars, and product demonstrations
- Ensure all marketing materials and activities align with the company's brand strategy
- Work closely with product management, sales, customer support, and other teams to ensure alignment and successful execution of product marketing strategies
- Map out and optimize the customer journey from awareness to purchase and beyond
- Develop and manage the marketing budget for product-related activities
- Stay informed about industry trends, emerging technologies, and market shifts to identify new opportunities
- Regularly communicate product updates, marketing plans, and performance metrics to internal stakeholders
This job is filled or no longer available
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