Regional Marketing Manager

Summary

Join us as a Regional Marketing Manager and drive extraordinary marketing programs targeting customers and prospects to contribute to the success of the sales team's pipeline goals.

Requirements

• 5+ years experience in Field/Regional Marketing field or similar marketing role
• Willingness to travel (40%) in support of programs and company meetings
• Experience with SFDC (reporting, campaign management, data management & hygiene)
• Willingness to support other marketing programs that may fall outside of your local timezone and/or normal business hours
• Ability to align strategies and programs to the open source go-to-market motion
• Splash, Marketo, Clearbit, DemandTools, Google Analytics knowledge a plus
• Proficiency in German, French, or Spanish is required

Responsibilities

• Drive adoption and lead generation programs to develop qualified sales leads, accelerating pipeline and brand awareness within the region
• Lead quarterly planning with sales leadership to influence and identify the right objectives, strategies, and prioritization for marketing in your region
• Collaborate with regional sales stakeholders to build an integrated ABM demand generation plan that leverages corporate marketing strategies to support sales goals
• Identify, plan, and execute in-person field events, account-based marketing, regional webinars, trade-shows, Grafana hosted events and more to meet regional targets
• Create event marketing plans, goals, budgets, schedules, presentations, executive communications, post-event surveys, and reporting
• Drive collaboration within the regional marketing team on lessons learned and best practices to continually challenge and improve the regional marketing model
• Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking
• Create and manage a regional marketing dashboard that tracks the effectiveness and impact of marketing spend on pipeline, using defined tools and resources
• Oversee partner and channel marketing strategy to prioritize strategic partners for joint marketing