Regional Marketing Manager

Summary

Join Grafana Labs as a data-driven Regional Marketing Manager! You will build and execute marketing programs targeting customers and prospects, contributing to sales pipeline goals. This role demands strong planning, organizational, communication, leadership, and execution skills, with a deep understanding of your region. You will lead generation programs, collaborate with sales, and plan various marketing events. Success will be measured by pipeline inspection and deal tracking. The position requires significant travel and proficiency in specific languages.

Requirements

• 5+ years experience in Field/Regional Marketing field or similar marketing role
• Willingness to travel (40%) in support of programs and company meetings
• Experience with SFDC (reporting, campaign management, data management & hygiene)
• Willingness to support other marketing programs that may fall outside of your local timezone and/or normal business hours
• Ability to align strategies and programs to the open source go-to-market motion
• Proficiency in German, French, or Spanish is required

Responsibilities

• Drive adoption and lead generation programs to develop qualified sales leads, accelerating pipeline and brand awareness within the region
• Lead quarterly planning with sales leadership to influence and identify the right objectives, strategies, and prioritization for marketing in your region
• Collaborate with regional sales stakeholders to build an integrated ABM demand generation plan that leverages corporate marketing strategies to support sales goals
• Identify, plan, and execute in-person field events, account-based marketing, regional webinars, trade-shows, Grafana hosted events and more to meet regional targets
• Create event marketing plans, goals, budgets, schedules, presentations, executive communications, post-event surveys, and reporting
• Drive collaboration within the regional marketing team on lessons learned and best practices to continually challenge and improve the regional marketing model
• Monitor progress and measure results of all key marketing campaigns through regular pipeline inspection & deal tracking
• Create and manage a regional marketing dashboard that tracks the effectiveness and impact of marketing spend on pipeline, using defined tools and resources
• Oversee partner and channel marketing strategy to prioritize strategic partners for joint marketing

Preferred Qualifications

Splash, Marketo, Clearbit, DemandTools, Google Analytics knowledge a plus

Benefits

• Equity
• Bonus (if applicable)