Remote Manager, Website Conversion Rate Optimization (CRO)

Summary

Join our Acquisition Marketing team as a Website CRO manager to optimize conversion from first visit to first contact, and directly impact the business by improving the experience of millions of visitors weekly.

Requirements

• Someone who has at least 5 years of experience
• Is a constant source of new ideas, champions out-of-the-box thinking, and has a track record of innovating new methods to achieve a goal
• Thinks strategically and weighs alternative scenarios based on strategic objectives. Can anticipate problems and enjoy tackling them
• Thinks on their feet and always has a backup plan for their backup strategy
• Likes organization but can be flexible
• Enjoys piecing a project together like a puzzle, involving the right people at the right time to achieve optimum results
• Searches for answers to questions. Able to synthesize quantitative and qualitative data, make data-driven decisions, and use (sometimes incomplete) data to identify gaps and opportunities
• Understands how people use websites, the information presented on site, and how that information significantly impacts what users experience with user segmentation and personalization is appreciated
• May have experience in UX, web design, product management, and content strategy
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable
• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust

Responsibilities

• Be an advocate for optimizing marketing web pages (on both desktop and mobile) to best meet visitors’ needs, balancing conversion rate optimization with user experience and long-term brand sentiment
• Drive both individual and team user signups
• Use data and other insights to develop the web page optimization roadmap, execute on this roadmap, and track the performance
• Has good testing knowledge, including A/B and multivariate, and knows when to apply different methodologies
• Work hands-on with testing tools and data analysis
• Set goals for conversion rate optimization that help meet broader website and Acquisition team objectives
• Develop best practices, guidance, and templates for building new marketing web pages; consult with partners in marketing and other departments to optimize web pages
• Collaborate with other members of the Organic Acquisition team, including SEO managers and content marketers, to drive our overall website growth strategy and identify new landing page opportunities
• Partner with data science and human insights teams to better understand visitor behavior on our website
• Build cross-functional partnerships with product, engineering, design, and other marketing teams to create a seamless first-touch-to-website-to-conversion funnel experience
• Be the knowledge holder of industry trends, best practices, and innovation in the Web CRO space, and advocate for bringing new techniques and technologies to the company to keep us on the cutting edge

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and unlimited sick days
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities