Remote Member Marketing Manager

Summary

Join Rightway as a Member Marketing Manager to help shape and define member engagement strategy, drive activations, and improve the member experience. This is an opportunity to become one of the foundational team members in high growth mode.

Requirements

• 4+ years of consumer marketing experience
• Bachelor’s degree required
• Strong copywriting skills, with experience creating member marketing collateral and internal stakeholder communications
• A creative problem solver energized by finding new ways to reach members
• An analytical thinker with a natural curiosity to dive into marketing data, understand our members, and develop the best ways to engage them
• Execute with an attention to detail that is second to none
• Hold yourself accountable for accuracy and deadlines
• Excellent at balancing multiple priorities in a fast-paced environment
• Act as a strong cross-functional partner with clients and internal stakeholders

Responsibilities

• Write copy and develop content, including writing emails, drafting member materials, and deploying campaigns to drive activations and engagement for our members
• Partner with the account management and operations team to define and create engaging and informational content for members
• Use your strategic marketing experience to identify new opportunities for campaigns and collateral that will enhance member engagement
• Work with our design team on assets like flyers, emails, and mailers to support client engagement requests
• Develop bespoke engagement campaigns that resonate with distinct member populations and drive activations
• Track and document the success of Rightway’s main KPIs and member campaigns
• Build monthly and quarterly insights and present them to senior leadership

Benefits

Base salary range: $100-$125K