Senior Brand Marketing Manager

Summary

Join G-P, a leading SaaS-based Global Growth Platform™, as a Senior Brand Manager to lead brand strategy, positioning, and activation across global markets. This pivotal role shapes G-P's perception among customers, partners, and influencers, ensuring consistent impact. You will develop and refine global brand strategy, execute integrated marketing campaigns, conduct market research, and lead cross-functional teams. The ideal candidate possesses extensive B2B brand marketing experience, a deep understanding of the B2B buyer journey, and exceptional communication skills. Competitive compensation and benefits are offered, including a base salary range of $114,000 - $142,000 plus variable compensation. G-P is a remote-first company committed to diversity, equity, and inclusion.

Requirements

• 5+ years of brand marketing experience, with at least 3+ years in B2B/enterprise technology
• Strong track record of developing and executing global brand strategies and integrated campaigns
• Experience in Branded Entertainment, Sports and Media sponsorships
• Deep understanding of the B2B buyer journey, go-to-market models and enterprise decision-making processes
• Experience managing creative development, agency relationships and multi-channel brand activation
• Data-driven mindset with proficiency in brand measurement methodologies and analytics tools
• Exceptional storytelling, communication and presentation skills
• Ability to influence and collaborate across global teams in a fast-paced environment

Responsibilities

• Develop and refine the global brand strategy and positioning to drive differentiation in the competitive B2B market
• Ensure alignment of brand messaging with business objectives, product roadmap, customer insights and market trends
• Define and maintain brand guidelines, voice and visual identity including adoption and alignment to ensure consistency across all regions and touch points
• Lead the development of brand-led, full-funnel marketing campaigns designed to increase brand awareness, engagement, and consideration
• Collaborate with content, demand generation, product marketing and regional teams to activate the brand across digital, social, events and paid media
• Partner with internal creative teams and agencies to produce compelling brand assets, messaging and experiential moments
• Conduct brand health studies, customer research and competitive benchmarking to refine positioning and messaging
• Leverage data and insights to measure brand impact, refine strategies and optimize campaign performance
• Monitor industry trends and emerging B2B SaaS marketing best practices to inform brand initiatives
• Work closely with product marketing, sales enablement and demand generation to align brand efforts with pipeline and revenue goals
• Partner with the PR, communications and social media teams to drive thought leadership and executive visibility
• Ensure brand consistency across global regions while adapting for local market nuances
• Define and track key brand KPIs, including awareness, perception and share of voice against competitors and within specific regions and countries
• Leverage analytics tools to assess brand impact and optimize campaigns for maximum effectiveness
• Present insights and recommendations to senior leadership to guide strategic decision-making

Preferred Qualifications

• Experience with AI tools and methodologies to enhance efficiency and scale
• Experience working in a high-growth SaaS company or enterprise software environment
• Familiarity with marketing automation, CRM, and analytics platforms (e.g., Salesforce, Hubspot, Google Analytics)
• Background in brand research, customer insights, and thought leadership initiatives

Benefits

The annual gross base salary range for this position is $114,000 - $142,000 plus variable compensation