Transfr is hiring a
Senior Director, Remote - Worldwide

Summary

The Sr Director of Demand Generation will lead the strategic development and direction of all aspects of demand generation to meet revenue goals and further Transfr's mission. They will build and lead a team, execute inbound and outbound customer acquisition strategies, evaluate campaign effectiveness, and optimize the demand generation engine.

Requirements

• 10+ years of marketing experience for high growth companies, with 5+ years of experience leading and growing marketing teams in a B2B organization
• Track record of building and executing demand generation programs with demonstrated ROI
• Strong analytical and quantitative skills to track campaigns, scale success, and maximize effectiveness
• Advanced expertise in digital marketing, marketing automation, lead conversion, and marketing analytics
• Strategic leadership with experience driving alignment across marketing and sales teams on campaign planning, objectives and KPIs
• Strong ability to interact and influence effectively with C-level executives and team members
• Extremely strong communication skills and the ability to educate others about marketing science
• Grace under pressure and comfort with ambiguity and rapid iterative testing in a fast-paced environment
• BA or BS in marketing or business preferred, MBA is preferred

Responsibilities

• Build and lead a demand generation center of excellence with cross-functional collaboration
• Develop and execute inbound and outbound customer acquisition strategies and integrated campaigns
• Evaluate the effectiveness of campaigns and programs and be accountable for performance
• Partner with sales to define KPIs and build predictive models and dashboards
• Optimize and scale up the demand generation engine by defining and implementing best practices
• Create customer journey maps per market through collaboration with sales and product marketing
• Align campaigns and programs with product launches, external market trends, competitor insights, and front-line feedback
• Remain up-to-date on demand generation trends and marketing technologies

Benefits

• Base salary range: $160,000 to $200,000, dependent on credentials and experience
• Variable compensation and additional company benefits such as stock options, 401(k), paid vacation and sick time, and medical/dental/vision insurance