Lumin Digital is hiring a
Senior Events and Campaign Manager, Remote - United States

Summary

Lumin Digital is seeking an experienced Events and Campaign Manager to join their marketing team. The role involves planning and executing events, developing event strategies, handling logistics, designing marketing campaigns, collaborating with cross-functional teams, managing lead nurturing programs, monitoring performance, and building relationships with key industry influencers.

Requirements

• 7+ years of experience in event planning and campaign management, preferably within the B2B SaaS industry and specifically within the finance, banking, and credit union sectors
• Proven track record of successful event execution and integrated marketing campaign management with a B2B Saas organization, preferably in the financial or banking industry
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
• Strong organizational and project management skills with the ability to handle multiple projects simultaneously
• Excellent communication and interpersonal skills
• Creative thinker with a strategic mindset and attention to detail

Responsibilities

• Plan, coordinate, and execute high-impact virtual and in-person events such as webinars, industry conferences, trade shows, and client events
• Develop and implement event strategies that align with overall marketing goals and the specific needs of the finance, banking, and credit union sectors
• Handle all aspects of event logistics including venue selection, vendor management, budgeting, and post-event analysis
• Design and execute integrated awareness marketing campaigns across multiple channels including email, social media, content marketing, and digital advertising
• Collaborate with cross-functional teams, including sales, product, and content, to craft compelling campaign narratives and assets
• Utilize marketing automation tools to manage campaign workflows, audience segmentation, and personalized communication
• Drive awareness and contact engagement efforts through targeted event participation and focused marketing campaigns
• Develop and manage lead nurturing programs to engage prospects and move them through the sales funnel
• Work closely with the sales and Account-Based Marketing (ABM) team to ensure effective lead handoff and follow-up
• Monitor and analyze the performance of events and campaigns, providing regular reports and actionable insights to senior management
• Use data-driven insights to optimize event strategies and marketing campaigns for maximum impact and ROI
• Conduct A/B testing and other optimization techniques to continuously improve campaign effectiveness

Benefits

$135,000 - $150,000 a year