Senior Growth Marketer

Summary

Join ShortPoint Inc., a global remote work company, as a hands-on marketer driving demand generation and website trial growth. This execution-focused role involves optimizing conversion funnels, managing paid ad campaigns, and collaborating with product and sales teams. You will leverage SEO, content marketing, and A/B testing to increase trial sign-ups and improve website performance. The ideal candidate possesses 5-7 years of B2B SaaS marketing experience and strong analytical skills. ShortPoint offers competitive compensation, flexible remote work arrangements, and a comprehensive benefits package.

Requirements

• 5-7 years of experience in growth marketing, demand generation, or B2B SaaS marketing
• Proven expertise in increasing trial sign-ups and trials to conversions for a B2B SaaS product
• Hands-on experience with SEO, paid marketing (Google/LinkedIn), A/B testing, and funnel optimization
• Strong skills in Google Analytics, HubSpot, Google Ads, and landing page tools
• Data-driven mindset—you make decisions based on numbers, not guesses
• Ability to work independently and execute without relying on large teams or big budgets
• Expertise in digital marketing, brand strategy, and demand generation
• Strong understanding of SaaS metrics, including ARR, MRR, CAC, LTV, and Churn

Responsibilities

• Increase website trial sign-ups by optimizing the conversion funnel, running A/B tests, and improving website messaging
• Develop and execute demand generation campaigns (SEO, paid ads, content marketing, and email campaigns) to drive inbound leads
• Manage and optimize paid ad campaigns (Google Ads, LinkedIn, Reddit etc.) to increase trial sign-ups with a strong ROI
• Improve website performance through CRO, landing page optimization, and lead magnets
• Collaborate with the product and sales teams to align messaging and drive conversions
• Analyze data and experiment with new growth strategies to improve CAC and LTV

Benefits

• Competitive Compensation
• Flexible remote working arrangements, including a 4-day workweek
• Comprehensive benefits package, including medical insurance, gym compensation, and professional development opportunities
• Unlimited paid sick days, maternity leave, and 30 days of annual leave
• Equipment provided for optimal remote working setup