Remote Senior Manager - Customer Lifecycle & Retention Marketing

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Logo of Roo

Roo

💵 $120k-$180k
📍Remote - United States

Job highlights

Summary

The job is for a Lifecycle Marketing Manager at Roo, a fast-growing B2B labor marketplace in animal healthcare. The role involves developing and implementing a marketing strategy, managing the Lifecycle Marketing Manager, planning and executing communications across multiple channels, analyzing customer behavior, leading the loyalty program, identifying key metrics, creating promotional campaigns, and managing a seven-figure budget.

Requirements

  • 7+ years working in lifecycle marketing
  • Experience with Braze is required
  • Experience with Hubspot or another CRM platform is required
  • Experience in B2B or marketplace user engagement
  • Experience with mobile apps (push notifications)
  • Proven track record of user growth and engagement/retention
  • Strategic mindset combined with ability to execute effectively
  • Analytically driven, with a creative mindset
  • Ability to grasp every touch point in the user journey flow
  • Ability to relate to our veterinary & hospitals users, having an empathy-based mindset
  • Ability to plan, organize, prioritize, execute multiple activities/projects simultaneously
  • Ability to manage and report out topline/executive updates while “rolling the sleeves” working on day-to-day activities
  • Flexibility and agility — this is an early stage startup environment
  • Collaborative with team members within & across US
  • Positive, can-do attitude!

Responsibilities

  • Develop and implement a comprehensive lifecycle marketing strategy to engage each of Roo’s users at every stage of their journey
  • Manage our Lifecycle Marketing Manager who’s focused on streamlining communications to all of Roo’s users
  • Plan and execute communications across multiple channels including email, SMS, push notifications, and in-app messaging
  • Analyze customer behavior and segment audiences to tailor messaging and increase engagement
  • Lead Roo’s loyalty program aimed at increasing retention and engagement among Roo’s most valuable users
  • Identify key metrics to measure the success of the loyalty program and regularly report on its performance
  • Continuously optimize the loyalty program based on user feedback and data-driven insights
  • Create and implement promotional campaigns to incentivize Roo’s users to increase engagement on the platform
  • Collaborate with the Product & Growth teams to identify target segments and forecast results for promotional efforts
  • Monitor and evaluate the effectiveness of promotional campaigns, adjusting strategies as needed to achieve desired outcomes
  • Manage a seven-figure budget for lifecycle marketing, loyalty programs, and promotional activities
  • Allocate resources effectively to maximize return on investment and achieve company-level goals

Benefits

  • Accelerated growth & learning potential
  • Stipends for home office setup, continuing education, and monthly wellness
  • Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans
  • 401K
  • Unlimited Paid Time Off
  • Paid Maternity/Paternity and reproductive care leave
  • Gifts on your birthday & anniversary
  • Opportunity for domestic travel, including for regional team building events
This job is filled or no longer available

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