Senior Manager - Customer Lifecycle & Retention Marketing

Summary

The job is for a Lifecycle Marketing Manager at Roo, a fast-growing B2B labor marketplace in animal healthcare. The role involves developing and implementing a marketing strategy, managing the Lifecycle Marketing Manager, planning and executing communications across multiple channels, analyzing customer behavior, leading the loyalty program, identifying key metrics, creating promotional campaigns, and managing a seven-figure budget.

Requirements

• 7+ years working in lifecycle marketing
• Experience with Braze is required
• Experience with Hubspot or another CRM platform is required
• Experience in B2B or marketplace user engagement
• Experience with mobile apps (push notifications)
• Proven track record of user growth and engagement/retention
• Strategic mindset combined with ability to execute effectively
• Analytically driven, with a creative mindset
• Ability to grasp every touch point in the user journey flow
• Ability to relate to our veterinary & hospitals users, having an empathy-based mindset
• Ability to plan, organize, prioritize, execute multiple activities/projects simultaneously
• Ability to manage and report out topline/executive updates while “rolling the sleeves” working on day-to-day activities
• Flexibility and agility — this is an early stage startup environment
• Collaborative with team members within & across US
• Positive, can-do attitude!

Responsibilities

• Develop and implement a comprehensive lifecycle marketing strategy to engage each of Roo’s users at every stage of their journey
• Manage our Lifecycle Marketing Manager who’s focused on streamlining communications to all of Roo’s users
• Plan and execute communications across multiple channels including email, SMS, push notifications, and in-app messaging
• Analyze customer behavior and segment audiences to tailor messaging and increase engagement
• Lead Roo’s loyalty program aimed at increasing retention and engagement among Roo’s most valuable users
• Identify key metrics to measure the success of the loyalty program and regularly report on its performance
• Continuously optimize the loyalty program based on user feedback and data-driven insights
• Create and implement promotional campaigns to incentivize Roo’s users to increase engagement on the platform
• Collaborate with the Product & Growth teams to identify target segments and forecast results for promotional efforts
• Monitor and evaluate the effectiveness of promotional campaigns, adjusting strategies as needed to achieve desired outcomes
• Manage a seven-figure budget for lifecycle marketing, loyalty programs, and promotional activities
• Allocate resources effectively to maximize return on investment and achieve company-level goals

Benefits

• Accelerated growth & learning potential
• Stipends for home office setup, continuing education, and monthly wellness
• Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans
• 401K
• Unlimited Paid Time Off
• Paid Maternity/Paternity and reproductive care leave
• Gifts on your birthday & anniversary
• Opportunity for domestic travel, including for regional team building events