Senior Marketing Operations Business Partner

Summary

Join Deel, a global leader in international payroll and compliance, and contribute to our mission of connecting companies with talent worldwide. As a Marketing Operations Manager, you will play a crucial role in optimizing our marketing technologies and processes. You will own key aspects of campaign management, audience segmentation, and data integrity. This role requires extensive experience in B2B marketing operations and proficiency in marketing automation tools. Deel offers a competitive compensation package, including remote work flexibility and additional perks. We are committed to fostering a diverse and inclusive workplace.

Requirements

• 5+ years of experience in marketing operations, particularly in fast-paced B2B organizations
• Proven experience managing campaigns using marketing technology systems
• Advanced expertise in marketing automation (HubSpot preferred) and Salesforce, with a focus on scaling operations
• Strong understanding of integrated B2B marketing, account-based marketing, product-led growth, and data infrastructure
• Experience supporting large-scale projects with cross-functional, culturally diverse teams
• Skilled in implementing processes to ensure campaign execution and tracking, enabling data-driven insights
• Data-driven mindset with the ability to turn reports into actionable insights for stakeholders
• Excellent communication skills, with the ability to collaborate and influence in a remote work environment
• Growth-oriented with a strong drive, able to navigate ambiguity and operate independently in a fast-paced global setting

Responsibilities

• Proactively own process improvements and best practices within key marketing technologies such as Hubspot, Braze, Demandbase, and Salesforce to ensure demand generation and nurture programs are running successfully and meeting our lead and conversion goals
• Own the process for audience segmentation building within our automation and communication tools
• Own the traffic management for outbound email and in-app marketing campaigns to ensure an excellent customer experience
• Support campaign execution including campaign creation architecture, lead management, target list creation, and segmentation, and QA for campaigns, workflows, and data issues
• Build and execute programs within key marketing technologies, as needed, to ensure timely launch of marketing campaigns
• Work closely with other GTM Operations teams to maintain the integrity of customer and prospect data by ensuring data cleansing, de-duping, and enrichment programs and processes are implemented and managed
• Create documentation, training materials, and enablement presentations, as well as train GTM teams when needed
• Assist with the onboarding of new marketing technologies and ensure they correctly function in our technology stack
• Provide exemplary service to internal customers such as sales, marketing program managers and executives

Benefits

• Provided computer equipment tailored to your role
• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including WeWork access where available