Senior Product Marketing

Summary

Join our team as a dynamic and results-oriented Senior Product Marketing Manager to develop and execute marketing strategies that drive product adoption and market growth.

Requirements

• 7+ years of experience in product marketing, preferably in the Payor and Provider industry
• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
• Proven track record of successfully launching and marketing products
• Strong analytical skills with the ability to leverage data to drive decisions
• Excellent communication and presentation skills, with the ability to convey complex ideas clearly
• Experience with digital marketing strategies and tools
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment
• Creative thinker with a passion for understanding customer needs and market dynamics
• Familiarity with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce)

Responsibilities

• Develop and articulate clear and compelling product positioning and messaging that resonates with target audiences
• Create and execute comprehensive go-to-market plans for new product launches and feature releases, ensuring alignment with sales and marketing initiatives
• Develop high-quality marketing content, including product collateral, case studies, whitepapers, and blog posts that communicate product benefits and value propositions
• Collaborate with the sales team to create effective sales tools, presentations, and training materials that enhance product knowledge and drive sales performance
• Define key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and strategies, providing regular reporting and insights to stakeholders
• Work closely with product management, engineering, and customer success teams to ensure a cohesive approach to product development and marketing
• Engage with customers and prospects to gather feedback, insights, and testimonials that inform marketing strategies and enhance product offerings

Benefits

• 100% remote first culture (must be based in the US)
• Unlimited Flexible Time Off
• 15+ Observed Holidays
• Rest & R^Charge days (guaranteed a 3-day weekend each month)
• R^Charge (6 weeks paid sabbatical + stipend)
• 401k match 50% for up to 8% on Day 1
• Medical/Dental/Vision Benefits on Day 1
• HSA & FSA, Life, Disability, Medical Travel & Employee Assistance Program
• Paid Parental Leave (16 weeks)
• Productivity Stipend & Wellness Fund
• Redox Issued MacBook
• Virtual and/or in-person Team & Company Events
• Stock Options
• Employee Referral Bonus Program