Senior Sales Development Representative

Summary

Join Invoca's Sales Development team as a Senior Sales Development Representative and play a pivotal role in identifying and nurturing high-value prospects, building the foundation of our sales pipeline. Partnering with sales leadership, you will create new sales opportunities, drive pipeline growth, and influence strategic outreach. This role is crucial to Invoca's continued success. We have three openings: Sr. SDR - Corporate Outbound, Sr. SDR - Mid-Market, and Sr. SDR - Enterprise. You will work proactively to exceed sales targets, engage deeply with prospects, and collaborate with the sales team. This is a remote-first position with a competitive salary and benefits package.

Requirements

• 2+ years of experience in enterprise SaaS sales, ideally within marketing technology (martech) or advertising technology (adtech) sectors
• Proven success selling to B2C companies, including expertise in cold-calling, prospecting, and developing a strategic outreach pipeline
• A track record of achieving or exceeding quotas, demonstrating a results-driven mindset and resilience in a metrics-oriented environment
• Strong knowledge of digital marketing strategies, lead generation, and customer acquisition processes
• Excellent communication and presentation skills, with the ability to engage effectively with stakeholders at all levels
• Hands-on experience with CRM tools such as Salesforce, and prospecting tools like ZoomInfo and LinkedIn Sales Navigator
• Excellent adaptability and problem-solving skills, with a passion for sales and a creative, strategic approach to engage potential clients
• Enthusiasm for analyzing market trends, understanding Invoca's value within martech/adtech, and contributing ideas that drive impactful growth

Responsibilities

• Develop and maintain a pipeline of qualified leads, working proactively to exceed sales targets
• Engage deeply with prospects to understand their challenges and communicate Invoca’s unique value
• Conduct high-volume outreach, including cold calls and strategic follow-ups, to engage potential clients effectively
• Craft and deliver compelling product narratives that resonate with diverse stakeholders, from individual contributors to C-level executives
• Collaborate with the sales team to forecast accurately and manage a detailed Salesforce pipeline
• Stay informed on business trends, articulating Invoca’s differentiators within the marketplace
• Provide actionable feedback to marketing and product teams to enhance our offerings and messaging

Preferred Qualifications

• Experience with SalesTech (e.g., Gong, Sendoso, Salesloft, Apollo, Outreach), MarTech , or outsourced SDR shops (e.g., Alleyoop, JumpCrew, AltiSales)
• Proven ability to craft and personalize emails and cadences, with a strong understanding of various personas
• Previous experience as a Founding SDR or in a high-growth startup environment is highly valued
• Comfortable operating in a fast-paced, high-volume role, managing 200–300 calls per day across multiple Account Executives
• Familiarity with event and conference outreach strategies and execution

Benefits

• Paid Time Off - Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy starting at 20 days off for all full-time employees. We also offer 16 paid holidays, 10 days of Compassionate Leave, days of volunteer time, and more
• Healthcare - Invoca offers a healthcare program that includes medical, dental, and vision coverage. There are multiple plan options to choose from. You can make the best choice for yourself, your partner, and your family
• Retirement - Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%
• Stock options - All employees are invited to ownership in Invoca through stock options
• Employee Assistance Program - Invoca offers well-being support on issues ranging from personal matters to everyday-life topics through the WorkLifeMatters program
• Paid Family Leave - Invoca offers up to 6 weeks of 100% paid leave for baby bonding, adoption, and caring for family members
• Paid Medical Leave - Invoca offers up to 12 weeks of 100% paid leave for childbirth and medical needs
• Sabbatical - We thank our long-term team members with an additional week of PTO and a bonus after 7 years of service
• Wellness Subsidy - Invoca provides a wellness subsidy applicable to a gym membership, fitness classes, and more
• Work Environment: Invoca is a 100% remote-first company. With opportunities for travel from team and company events. Some positions might require travel
• Position Base Range - $55,000 - $60,000 base annually, with commission potential