Service Portfolio Marketing Manager

Summary

Join Unit4's Services Portfolio Management (SPM) leadership team as a Marketing Manager, playing a strategic role in driving services sales growth. You will translate Customer Success strategies into actionable go-to-market initiatives, partner with Customer Experience teams, provide market feedback, and support the annual planning process. Responsibilities include serving as a subject matter expert for Sales teams, positioning the services portfolio, supporting complex deals, and equipping frontline teams with value-based narratives. You will also collaborate with cross-functional teams, advocate for Customer Success needs, and generate buy-in for Communities of Practice. The role requires 5+ years of SaaS experience and strong business acumen, cross-functional collaboration skills, and communication skills. The position offers remote work, flexible hours, and occasional global travel.

Requirements

• 5+ years of experience in SaaS roles (Sales, Presales, Strategy, Product Marketing, or Professional Services)
• Deep knowledge of Customer Success or post-sale SaaS services functions
• Strong business acumen and understanding of SaaS growth levers
• Proven ability to work cross-functionally and influence without authority
• Strong written and verbal communication skills—comfortable engaging with both execs and frontline teams
• Strategic thinker who can also execute in a fast-paced environment
• Strong organizational and time management skills
• Strong knowledge of ERP systems or SaaS platforms, and customer lifecycle management
• Proficiency in data analysis tools, AI-driven analytics, and business intelligence platforms

Responsibilities

• Translate Customer Success strategy and Services product roadmaps into actionable GTM initiatives across the field
• Partner with Customer Experience (CSMs in particular) to represent the “voice of the customer” and shape long-term growth opportunities
• Provide market feedback into the SPM team to drive decisions around portfolio coverage and prioritisation
• Support the annual planning process with market, segment, and product insights relevant to Customer Success
• Serve as a subject matter expert (SME) to the Sales teams on behalf of Customer Success and our services offerings
• Positioning of our services portfolio as part of a Unit4 ‘total/end to end/full solution’ approach across product(s), industry and persona"
• Partner with Sales and Customer Success teams to support complex deals, provide solution guidance, and shape messaging
• Equip frontline teams with value-based narratives, playbooks, case studies, and competitive positioning tailored to your vertical
• Equip frontline teams with “examples and use cases of quantified success outcome value” to be used in positioning
• Lead or support field enablement sessions as needed
• Collaborate closely with Product Marketing, Enablement, and RevOps to ensure consistent execution and messaging
• Provide ongoing insights to the GTM Strategy team on pipeline health, product/market fit, and vertical adoption trends
• Advocate for the unique needs of Customer Success across internal teams, including Product, Marketing, and Sales
• Work closely with the Competitive Analysis function to align on insights and learnings to be applied to our portfolio/ positioning/ enablement
• Work closely with “product marketing, demand generation and product management teams”
• Generate buy-in and involvement into the Communities of Practice construct to encourage frontline teams to feedback and contribute with direct knowledge to the continuous improvement of the Customer Success offerings

Preferred Qualifications

• Sales experience, with direct Services Sales experience providing a strong advantage
• Familiarity with the constructing and/or positioning of SaaS-specific service offerings
• Change management experience, with the ability to drive organizational adoption
• Experience supporting field teams and/or driving enterprise deals is a plus

Benefits

• A culture built on trust - giving you the freedom and autonomy to be successful
• Balance - with our uncapped time off policy, remote working opportunities, and Global Wellbeing Days when the whole company can switch off and prioritize well-being
• Talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry
• A commitment to sustainability - with initiatives such as our Act4Good program, a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet
• A safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all and include Women at Unit4, Pride at Unit4, Mental Health and Access at Unit4, and People of Color at Unit4