Singular is hiring a
Sr Manager, Remote - United States

Summary

The job is for a Sr. Manager, Demand Generation at Singular, a marketing analytics company. The successful candidate will create repeatable, predictable programs from concept to execution to optimization for each stage of the customer lifecycle. They will build and scale a differentiated growth strategy, develop an ABM strategy, collaborate with cross-functional teams, manage budgets, and optimize marketing efforts.

Requirements

• 5-10 years of experience in digital marketing, integrated marketing, and marketing operations, including two years as an ABM practitioner
• Strong understanding and set of tools and tactics to address programs with an account-based lens
• Hands-on mastery of Hubspot, along with proficiency in Salesforce
• Excellent analytical skills to interpret performance data, generate insights, and translate them into strategy
• Strong communication and teamwork skills, with the ability to educate and influence others using in-depth data as well as your insights
• Growth mindset, thriving on challenges and opportunities in a fast-paced startup environment
• A strong bias toward action, testing, learning, iterating
• Ability to manage conflicting priorities and remain open and flexible in times of uncertainty
• Tenacious problem-solving skills; uses innate curiosity and strong intellect to overcome any challenge
• Strategic thinking ladders up activities and programs to higher-level business goals

Responsibilities

• Create repeatable, predictable programs from concept to execution to optimization for each stage of the customer lifecycle
• Build and scale a differentiated growth strategy from the ground up
• Develop an ABM strategy surrounding key accounts in partnership with sales
• Drive cross-functional alignment across sales, product marketing, content, design, and operations
• Collaborate with the content team to develop compelling, personalized content and messaging
• Document, optimize, and own the lead-to-sales process
• Monitor, analyze, and report on campaign performance
• Develop rigor around testing, optimization, and forecasting
• Manage a budget that meets company goals for growth while monitoring spend for optimal ROI
• In partnership with RevOps, evaluate and evolve the marketing tech stack