Medely is hiring a
Sr. Marketing Operations Manager, Remote - Worldwide
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Summary
The Sr. Marketing Operations Manager will optimize the lead management process, identify gaps, design a lead-scoring approach, analyze revenue-generating activities, develop targeted lead nurturing campaigns, establish KPIs, collaborate with cross-functional teams, manage marketing technology stack, and stay informed on industry trends. The role requires a Bachelor's degree in marketing, business, or related field, 7+ years of marketing and revenue operations experience in a B2B software company, proficiency in marketing technology stack, analytical skills, communication skills, and organizational skills.
Requirements
- Bachelor's degree in marketing, business, or related field
- 7+ years of marketing and revenue operations experience in a B2B software company
- Strong proficiency in marketing technology stack, including Salesforce, Lean Data, Outreach, Marketo, and ZoomInfo
Responsibilities
- Lead the end-to-end lead management process, from capture to distribution, ensuring both quantity and quality of marketing-generated pipeline
- Identify and address gaps in the lead funnel process using data and automation to enhance efficiency and effectiveness
- Design and implement a lead-scoring approach, monitor the entire funnel, and provide insights for continuous improvement
- Analyze revenue-generating activities, leveraging data to improve processes and decision-making
- Develop and execute targeted lead nurturing campaigns using marketing automation platforms and CRM systems
- Establish KPIs and dashboards to track campaign effectiveness and ROI, driving informed decision-making
- Collaborate with cross-functional teams to align marketing efforts with sales objectives and revenue goals
- Own the execution of key cross-functional initiatives, partnering on strategy, implementation, and documentation
- Partner with Sales Enablement to drive change management for the GTM team on Sales Processes/Methodology/Playbooks
- Serve as the primary point of contact for the marketing technology stack, managing system configurations, integrations, and user training
Preferred Qualifications
Marketo certification preferred (not required); familiarity with ABM a plus
Benefits
- Competitive Compensation: Based on experience and performance
- Long-term Incentives: 401k
- Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
- Flexibility: We believe that work/life balance is important, so we offer twenty days of Paid Time Off and eleven paid holidays
- Paid parental leave
This job is filled or no longer available
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