Medely is hiring a
Sr. Marketing Operations Manager, Remote - Worldwide

Summary

The Sr. Marketing Operations Manager will optimize the lead management process, identify gaps, design a lead-scoring approach, analyze revenue-generating activities, develop targeted lead nurturing campaigns, establish KPIs, collaborate with cross-functional teams, manage marketing technology stack, and stay informed on industry trends. The role requires a Bachelor's degree in marketing, business, or related field, 7+ years of marketing and revenue operations experience in a B2B software company, proficiency in marketing technology stack, analytical skills, communication skills, and organizational skills.

Requirements

• Bachelor's degree in marketing, business, or related field
• 7+ years of marketing and revenue operations experience in a B2B software company
• Strong proficiency in marketing technology stack, including Salesforce, Lean Data, Outreach, Marketo, and ZoomInfo

Responsibilities

• Lead the end-to-end lead management process, from capture to distribution, ensuring both quantity and quality of marketing-generated pipeline
• Identify and address gaps in the lead funnel process using data and automation to enhance efficiency and effectiveness
• Design and implement a lead-scoring approach, monitor the entire funnel, and provide insights for continuous improvement
• Analyze revenue-generating activities, leveraging data to improve processes and decision-making
• Develop and execute targeted lead nurturing campaigns using marketing automation platforms and CRM systems
• Establish KPIs and dashboards to track campaign effectiveness and ROI, driving informed decision-making
• Collaborate with cross-functional teams to align marketing efforts with sales objectives and revenue goals
• Own the execution of key cross-functional initiatives, partnering on strategy, implementation, and documentation
• Partner with Sales Enablement to drive change management for the GTM team on Sales Processes/Methodology/Playbooks
• Serve as the primary point of contact for the marketing technology stack, managing system configurations, integrations, and user training

Preferred Qualifications

Marketo certification preferred (not required); familiarity with ABM a plus

Benefits

• Competitive Compensation: Based on experience and performance
• Long-term Incentives: 401k
• Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
• Flexibility: We believe that work/life balance is important, so we offer twenty days of Paid Time Off and eleven paid holidays
• Paid parental leave