Remote User Acquisition Manager

Summary

Join Bumble Inc. as a User Acquisition Manager to execute growth strategies for Bumble's portfolio of products. This hands-on role will involve managing app install campaigns, analyzing performance, and collaborating with cross-functional teams.

Requirements

• 3-6 years of proven experience in performance marketing/mobile user acquisition using channels such as Meta, Snapchat, and TikTok
• You have strong analytical skills with the ability to make data-driven decisions
• You are experienced in leveraging acquisition channels to drive revenue and/or user acquisition growth
• You have experience working within a distributed team across different geographies
• You have direct experience with analytics and attribution solutions, with exposure to data visualization/BI tools
• You are a self-starter: you thrive on taking ownership of initiatives with limited oversight and are comfortable in a fast-paced environment
• You're able to work effectively in a remote environment with team members in multiple time zones
• You have excellent written and verbal communication and organisational skills, and the are able to build strong working relationships with different stakeholders

Responsibilities

• Be responsible for planning, buying, and optimizing user acquisition campaigns across various channels, with an emphasis on Paid Social (Meta, TikTok, Snap)
• Analyze the effectiveness of campaigns across multiple channels and geographies, optimizing campaign and creative performance to meet KPIs
• Collaborate closely with our Growth Creative team to introduce new ad creatives, develop creative strategy, and generate breakthrough ideas to attract new users
• Guide and support the launch of user acquisition efforts in new, exploratory markets and channels, using competitive and market intelligence
• Produce reports and presentations, including daily pacing and tracking against plan, while providing insightful commentary and recommendations
• Manage relationships with select ad partners by setting agendas for calls, tracking ongoing tests, and coordinating with the team
• Actively contribute to team meetings, initiatives, and knowledge-sharing efforts

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) match
• Unlimited Paid Time Off Policy