Varsity Tutors, a Nerdy Company is hiring a
Vice President Marketing, Remote - Worldwide

Summary

Nerdy is seeking a dynamic and driven Vice President of Marketing to join their Varsity Tutors for Schools team. This role will involve leading the Institutional Marketing team, developing marketing strategies, managing the team, and driving demand generation, lead acquisition, and customer retention in the K-12 market.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required. Master’s degree preferred
• Minimum of 15 years of B2B demand generation and CRM marketing leadership experience with a successful track record of consistently exceeding business goals

Responsibilities

• Lead, mentor, and develop the Institutional Marketing team to achieve departmental and company goals
• Foster a high-performance culture focused on delivering measurable results
• Manage, develop, and drive the accountability and success of the team
• Develop and execute comprehensive marketing strategies at national, state, and regional levels to drive demand generation and lead acquisition, and customer retention
• Create engaging marketing content, messaging, and campaigns tailored to the K-12 institutional market
• Drive the development and deployment of outreach tools and marketing assets that support lead generation and revenue growth
• Develop and manage marketing campaigns targeted to national and local regions as well as target district influencers, including lead generation, brand awareness, and customer advocacy
• Work effectively with sales to develop and scale our Go-To-Market (GTM) strategy and campaigns to drive revenue and support product launches
• Manage the development of sales tools and training that support the selling process of our products and services
• Oversee demand generation initiatives and track their effectiveness using CRM tools
• Implement retention marketing strategies to ensure high customer retention rates
• Accurately track ROI of all marketing-related activities, communication, and opportunity tracking in CRM
• Analyze and report on campaign performance, ensuring strategies are optimized for maximum ROI
• Collaborate with the sales team to align marketing efforts with sales objectives and track the direct correlation between marketing activities and revenue generation

Benefits

• Total Compensation Package including Competitive Salary and Equity (Restricted Stock Units) in the company
• Healthcare Plans (Medical, Dental, Vision, Life)
• 401k Company Matching Plan
• Maternity, Paternal, and Adoption Leave
• Remote Position
• Flexible PTO
• Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)
• Unique opportunity to help transform how the world learns!