LaunchDarkly is hiring a
VP, Demand Generation, Remote - United States

Summary

The job is for a VP of Demand Generation at LaunchDarkly. The role involves leading digital demand generation, field marketing, global events, and partner marketing teams to boost pipeline, new customer acquisition, and expansion opportunities.

Requirements

• Experienced marketing leader with a track record of building and executing multi-channel go-to-market plans
• Demonstrated leadership experience managing a Demand Gen team of at least 15
• Strategic thinker with excellent communication and analytical skills
• Proven ability to drive pipeline growth and lead generation

Responsibilities

• Lead and develop a high-performing global demand generation team to increase pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities
• Own the pipeline targets, collaborating with the marketing team to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities
• Manage digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns
• Develop strategies for field marketing and regional revenue growth, collaborating closely with regional sales leadership to ensure targeted and impactful campaigns
• Oversee global events to enhance brand awareness, customer loyalty, and generate new leads and opportunities
• Create an outbound marketing strategy and account-based marketing framework aligned with sales objectives
• Collaborate with the Partner team to develop partner marketing strategies that align with global campaign goals and drive SQL pipeline
• Cultivate a culture of continuous testing and optimization to improve channel performance and ROI
• Foster alignment among marketing, sales, and go-to-market teams to drive collective success
• Collaborate with regional teams to align priorities, adjust strategies based on market conditions, and seize emerging opportunities
• Coordinate with brand, content, growth, and product marketing teams to ensure consistent branding and targeted messaging

Preferred Qualifications

Experience in SAAS and/or developer tooling is preferred

Benefits

• Target pay range for a Level E1 in San Francisco/Bay Area: $____ - $____* Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary
• LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location
• At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company
• We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. LD invites any applicant to review our written Affirmative Action Plan. To do so, contact People Ops at [email protected]
• One of our company values is 'Widen the Circle'. Which means we seek out diversity of perspectives to get better results. We understand everyone has their own unique talents and experiences. We encourage you to apply to this role even if you don’t think you meet 100% of the qualifications outlined above. We can find out together if it's the right match for your skillset
• Do you need a disability accommodation? Fill out this accommodations request form and someone from our People Operations team will contact you for assistance