Remote VP, Marketing & Communications

Summary

The VP of Marketing and Communications at Inspiration Mobility will lead a world-class marketing and communications function to distinguish the company's unique value proposition and drive sales. They will manage a small team and external agencies, develop goals and track progress, advance the company's reputation as a market leader in fleet electrification, increase leads volume and quality, build a marketing growth engine, set new standards for collateral and creative output, and partner closely with the PR agency.

Requirements

• At least 10 years combined experience in marketing and/or communications (ideally more marketing than communications)
• Success in designing and executing effective marketing and communications campaigns across multiple channels and customizing messaging for varied B2B audiences, from line-level management to the C-suite
• Excellent writer and storyteller. While your team will be responsible for long-form content, you will lead content review, create pithy value prop statements, build board and partner presentations, and author written content for the investment community
• Deep experience developing buying personas, understanding motivations, and value prop talking points that speak to these personas
• Track record with direct attribution to lead generation and revenue
• Experience in managing and directing marketing media buyers
• Strong understanding of account-based marketing (ABM)and how to structure the team, funnel, lead gen campaigns (from events to paid media), ROI measurement, and content development cycles to support targeted & complex sales efforts (i.e., multiple decision-makers/influencers, long deal cycles, etc.)
• Experience in working hand-in-hand with sales leadership to build customer strategy, drive awareness, support lead generation, and create deal-specific content to win new business
• Creating and launching a company’s first marketing and communication strategies and have worked in or are undeterred by operating in quickly scaling, hyper-growth companies
• Excellent communicator. You have healthy habits of documenting your decisions and regularly sharing status updates. You distill complex issues and prepare executive-level summaries. You instinctively know when to escalate problems and ask for help when appropriate

Responsibilities

• Lead a world-class marketing and communications function that distinguishes our unique value proposition and drives sales through all stages of the customer buying process
• Manage a 3-person team and external design and PR agencies
• Develop goals/OKRs/KPIs for your team and regularly track progress against them while ensuring you’re in sync with what our Executive Team needs from you
• Advance our reputation as a market leader in fleet electrification and charging infrastructure development, including with the investment community interested in investing in, owning, and financing decarbonization assets
• Dramatically increase the volume and quality of our leads, delivering high-probability potential customers to our sales team
• Build out a trackable marketing growth engine and ensure strong ROI and CPLs for all paid marketing and communications activities
• Set a new standard for collateral and creative output, developing industry and buyer-specific content that effectively increases our presence on a content calendar and efficiently supports the account-based marketing and ad-hoc needs of our sales team
• Partner closely with our PR agency to ensure they execute their project scope which includes: development of an integrated marketing communications strategy, implementation of ongoing communications activities regarding earned, owned and paid media, and attainment of high visibility opportunities such as speaking engagements and awards opportunities