VP of Growth Marketing

Summary

Join Teal as their VP of Marketing and lead their go-to-market strategy, shaping their brand and driving growth. This fully remote leadership role reports directly to the CEO and involves overseeing marketing efforts, managing budgets and KPIs, and building a high-performing team. You will refine brand messaging, manage PR, and partner with the product team. The role requires significant marketing leadership experience, expertise in growth and brand marketing, and a data-driven mindset. Teal offers a competitive salary, stock options, remote work stipend, career development stipend, unlimited PTO, parental leave, comprehensive health insurance, 401k matching, and a guaranteed one-month severance.

Requirements

• 8+ years of experience in marketing leadership roles with a track record of growing user base and revenue for consumer driven products
• Deep expertise in both growth marketing, including paid acquisition, lifecycle, retention, and product-led growth (PLG) as well as content and brand marketing including social media, video content, and influencer partnerships
• Proven experience driving customer acquisition and improving LTV/CAC ratios in a subscription or marketplace business
• Experience building and leading high-performing marketing teams including several director level reports
• Deep understanding of the consumer decision journey and the ability to develop compelling brand storytelling that resonates with your target audience
• Data driven mindset with a track record of running A/B tests, analyzing funnels, and making iterative improvements

Responsibilities

• Work with our Director of Marketing and Director of Growth to oversee the strategy and execution of both performance and organic marketing efforts including SEO, content, social media, paid ads, and influencer marketing
• Establish and manage marketing budgets and KPIs for return on ad spend (ROAS), customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and retention
• Refine and deploy Brand messaging and channel selection to align with Teal’s ICP, and lead the win-back, retention and engagement marketing strategy across the Teal platform
• Manage PR and thought leadership efforts to position Teal as the go-to resource for professionals
• Partner with the Product team to align marketing efforts with in-app user experiences, lifecycle emails, and referral programs
• Build and lead a high-performing marketing team, fostering a culture of data-driven decision making and marketing excellence

Preferred Qualifications

• Advanced degree in Marketing, Business, Communications, or Economics
• Excitement about using AI and ML to deliver best in class product experiences

Benefits

• Salary: $220,000-$250,000
• Incentive Stock Options proportionate to salary
• Fully remote work & remote office stipend (coworking, laptop, etc.)
• Career development stipend
• Unlimited vacation and sick days
• Up to 12 weeks paid parental leave, earned 1 week for each month of tenure
• 80 - 100% coverage of health insurance (depending on chosen plan) & 401K Benefits with up to 4% company matching
• As mentioned we are fully remote, however once per year we pay for the entire company to fly to the same city for a week of fun projects and general team building, think hackathons, boat rides and great food
• Guaranteed 1-month severance if things don’t work out