VP of Market Expansion

Summary

Join Blend as the VP of Market Expansion, a newly created role focused on identifying and securing multi-million dollar deals with high-value, Tier 1 Ideal Customer Profiles (ICPs). This position will concentrate on engaging with 10-20 new Tier 1 ICPs across all verticals, collaborating with sales, business development, and growth teams. The role involves identifying key opportunities, crafting tailored offerings, building executive relationships, and ensuring customer readiness. Once accounts are established, the VP will return to early-stage lead qualification to maintain a robust pipeline. The ultimate objective is to identify and fast-track $10-20M in new active opportunities. This role also supports growth in Horizon 2 and expansion into global conglomerates.

Requirements

• Be an innovative leader with the ability to identify opportunities and influence organizations
• Successfully sell enterprise level solutions, working through the many obstacles along the way
• Present to c-level executives and technology teams with excellent written and verbal communications
• Utilize exceptional problem-solving skills to work through difficult challenges
• Determine the impact of proposed solutions on clients’ strategy and business outcomes
• Have a deep understanding of industry, data, AI and enterprise technology solutions
• Have over 15 years of experience in selling and delivering projects/strategy/advisory, business intelligence & technology
• Possess strategic thinking around developing solutions in the data science and AI space
• Have professional client experience in operating as a Trusted Advisor
• Possess strong commercial instincts
• Possess strong organization and execution skills
• Demonstrate passion around closing deals, people, and talent development

Responsibilities

• Coordinate with the SVP of Sales, Business Development and Growth as well as the GTM team on selecting the next 10-20 Tier1 targets
• Collaborate with the GTM team to identify key opportunities for these customers and translate into quantifiable pipeline
• Work with Service Line leaders to craft offerings, securing engagement with stakeholders and decision-makers
• Ensure new logo customer readiness (e.g., NDA/MSA completion)
• Establish executive connections with the BD team or leadership as needed to drive the opportunity forward
• Once the account is established and closer to deal closure, pivot back to early stage leads and prospects to qualify new opportunities and keep the pipeline replenished
• Identify, maintain and fast-track $10–20M in new active opportunities across all verticals
• Support growth opportunities in Horizon 2 and support efforts to enter global conglomerates and accelerate key opportunities in the active verticals and West region
• Implement new tools and methods to stay ahead of the competition
• Identify and exploit opportunities to expand into new markets or verticals
• Craft deals that meet Blend's growth, margin and the client's strategic needs
• Ensure customers achieve value, which drives retention and expansion
• Use metrics and KPIs to assess performance, optimize processes, and guide decision-making
• Leverage tools like Salesforce or HubSpot to manage customer relationships and pipeline effectively