VP of Marketing

Summary

Join Tomorrow Health's Marketing Team as the VP of Marketing and lead the development and execution of a B2B marketing strategy. You will drive brand growth and customer acquisition through coordinated outreach and thought leadership, focusing on high-engagement events and measurable ROI. This role requires experience in B2B marketing within healthcare technology, a deep understanding of healthcare go-to-market strategies, and proficiency in various marketing tools. You will collaborate with cross-functional teams and report directly to the Chief Commercial Officer. Tomorrow Health offers a comprehensive benefits package including 100% employer-paid medical, dental, and vision, paid parental leave, and various other perks.

Requirements

• Experience: 7–10+ years in demand generation, product marketing, growth marketing, or ABM, with a proven track record of achieving lead and pipeline growth in healthcare B2B markets
• Expertise: Deep understanding of healthcare go-to-market strategies, lead generation, and sales processes for health systems, payors, and suppliers
• Technical Skills: Proficiency in CRMs, marketing automation platforms (e.g., HubSpot), and data analytics tools
• Creative & Analytical: Exceptional storytelling, writing, content creation, campaign management, and data-driven decision-making skills
• Collaboration: Ability to work cross-functionally, influence stakeholders, and drive alignment on goals and strategies

Responsibilities

• Define and drive product positioning and go-to-market strategy
• Lead content strategy and development
• Lead full-funnel demand generation
• Oversee digital presence
• Optimize marketing performance by taking full ownership of budget and performance metrics
• Drive marketing calendar and campaign execution
• Develop and maintain brand strategy
• Create and oversee multi-channel growth campaigns aimed at growing new partnerships and expanding product adoption

Benefits

• 100% employer-paid medical, dental and vision benefits
• HSA and FSA (Dependent Care and Commuter)
• Fully covered membership in One Medical for on-demand primary care, and Teladoc for 24/7 virtual care
• 12 weeks of paid parental leave for all caregivers
• Free mental health support with BetterUp through Health Advocate EAP
• Short-term, and long-term disability plan availability
• Company-sponsored Life and AD&D insurance
• Educational reimbursement
• Monthly wellness stipend
• Commuter Benefits
• Access to Vanguard 401k plan
• Unlimited vacation and 11 corporate holidays
• Compensation range for this position: $200,000 to $250,000/yr, depending on experience and qualifications, plus equity