VP of Product Marketing

Summary

Join the Marketing team at Remote as a Senior Product Marketing Manager and lead comprehensive marketing strategies to ensure products meet market needs, are optimally positioned, and achieve ambitious revenue and market share goals.

Responsibilities

• Develop and lead comprehensive marketing strategies to ensure products meet market needs, are optimally positioned, and achieve ambitious revenue and market share goals
• Define, own, and execute strategies to engage different customer segments effectively. Leverage qualitative and quantitative insights to inform strategic decisions (e.g., messaging, positioning) aimed at driving customer acquisition, retention, and conversion
• Serve as a thought leader and partner to cross-functional teams—collaborate with product managers, sales, design, PR, engineering, and marketing leads to drive successful product launches and shape go-to-market strategies
• Spearhead efforts to understand and influence the entire customer lifecycle, aligning marketing initiatives with overall business goals
• Build and lead a world-class Product Marketing team, fostering a culture of innovation, collaboration, and performance excellence
• Oversee the recruitment, hiring, and training of new team members, ensuring the team is equipped to meet the evolving needs of the business
• Set ambitious yet achievable team goals, track performance, and drive accountability
• Cultivate strong, collaborative relationships across teams, promoting alignment and shared success
• Act as a key liaison with sales and product development teams to design impactful marketing programs and materials
• Oversee vendor relationships and negotiate contracts, ensuring alignment with strategic goals
• Regularly present marketing strategies, performance metrics, and key outcomes to senior leadership, offering insights and recommendations
• Drive cross-functional alignment, working closely with Product, Sales, Design, and Operations teams to achieve strategic objectives
• Develop compelling product positioning and messaging rooted in deep market research, competitive analysis, and industry expertise
• Create and scale partner programs, incentives, and offers to drive sustained engagement and results